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Anyone who has seen the film ‘Falling Down’ will remember this line as the moment Michael Douglas was served a limp, bland burger in McDonalds, and then asked the server to compare his burger to the one on the menu hoarding. Why is this relevant? Today, Burger King had a promotion in the Metro where you can get a free ‘Proper Breakfast’ burger. The image shows a plump bacon and egg sandwich with a fluffy toasted bun. En route to work, a BK in Charing Cross… why not? Well, a picture says a thousand words so check out the photo below and be content with the following words:

• ‘Optional omelette’ actually means you have to pay more
• ‘100% flamegrilled’ means microwaved
• ‘Thick cut sweet-cure bacon’ means gristle and inedible fat
• ‘Or Cumberland sausage’ means anything as long as it is the bacon described above
• ‘Served until 11am’ means served cold, limp and crap

The best part is how they dress it up as ‘Proper Breakfast for Proper People’ without any sense of irony.
Enjoy your meal.