Filed under: Brands & Marketing, Coffee Break, Cool & Online | Tags: cadburys, chocolate, creme egg, fun, microsite, viral
Huzzah! Its that time of year again (y’know, that narrow margin between January and November) when the all that familiar chocolate covered loveliness hits your local news stand. Yep, its creme egg season once again. And if, like the rest of us at the office, you need your daily fix of the aforementioned-tooth-melting-goodness, what better site to check out than cremeegg.co.uk
This somewhat bizarre site investigates the psychology of the humble creme egg, helping them to embrace their mortality and release their inner goo. There’s a lot to explore here, and if you’re anything like me the frustratingly ambiguous navigation will leave you clicking around for a while before you find the ‘free chocolate section’ (having done the hard work, I can report that is under ‘competitiveness’). However, I love the thought that’s gone into designing each section in a different part of the lab, and the cleanness of the page is refreshing, since all the navigation works from a pull down map. There’s also a lot to catch your attention in each area, with as much detail going into background shenanigans as the foreground elements.
Having said this, I can’t help but feel Cadburys have missed a trick by not enabling any real user involvement or content. The best part of the site by far are the stop-frame animated creme egg ‘deaths,’ which, despite not being particularly original (I refer of course to similar bunny related escapades) nonetheless warrant a good laugh and would have been a great gateway for user content. Suicide jokes…always funny. If you’ve missed them on TV up until now, it’s well worth a look.
Filed under: Cool & Online, Social Networking/ Word Of Mouth | Tags: cyber bullying, social networks, students, word of mouth
Everyone loves a good bit of juicy gossip. Students love gossip more than anyone else. With a timetable that consists of watching Jeremy Kyle, re-using yesterday’s cereal bowl and waiting for Countdown in the afternoon, students have more time to spread the word than most other demographics.
Previously, the future generations of CEOs and McD’s cookers could only be restrained by the fact that some the crazy rumours might be traced back to them, but that is all about to change…
Juicy Campus is an online network that lets students (at campuses in the US) say whatever they want, anonymously. Hmm. Mix 1 part Facebook, 1 part Twitter feed and 3 parts diminished responsibility and I think we have a recipe for a disaster – or some serious cyber-bullying.
While JuicyCampus doesn’t actually allow search engines to index its content, there is already concern that the site could create a lot of issues. More concerning is the fact that news of the site has spread as fast as, well as fast as juicy gossip… as the site is frequently being pulled down due to traffic heavier than the servers can handle! Good thing too, because apparently the site had become such an addiction that its downtime made it all the more popular.
Personally, it just takes me back to the days of F*ckedCompany.
Should also mention BoredAt – same thing but for college people and those with real jobs 
