Filed under: Cool & Online | Tags: article, BBC, headline, homepage, impression, Kevin Keegan, navigation, new-look, News, online, redesign, report, sports, version, website
The BBC redesign seems to be pushing ahead, and extending to other areas of the site (other than just the homepage which has been running the new version for a couple of weeks now).
Today I was pleasantly surprised when viewing a sports article; partly because it’s amusing to see how optimistic Kevin Keegan can be having finally won a game (or two), and partly because I liked the new-look article pages.

My first impression is how little has been changed from the old version – and I mean that in a positive way. I always found the old BBC site very easy to use, with the actual content being the centre of attention. The only exception perhaps being the left-hand navigation which I always found a little confusing. The new-look pages use very minor stylistic changes to make the navigation easier to use, without drastically changing how the site works.
This approach seems markedly different from the new-look homepage.

The general idea behind the homepage seems sound enough – let the user choose what should take precedence. Some of the features, however, seem to stray into the realm of the completely pointless (analogue clock top-right – I already have a clock on my PC thanks, and on my wrist, and on my phone; in fact I’m usually fairly aware of the time). In addition, some of the execution grates; the fact that clicking the Sport sub-heading momentarily makes the entire block float and then defloat before you are taken to the Sport page*.
*Update: They seem to have fixed this now – all credit to the guys at BBC! I reported this via the online feedback form (and I’m guessing so did quite a few others) and now it doesn’t try to drag the block by clicking on the headline.)
Interestingly having re-vistited the homepage I’m now at a loss to remember some of my previous issues with it!
I think overall the redesign is a success. The fact that it is not too far away from the old BBC website will keep a level of familiarity for regular users, and probably prevent alienating them (most people generally don’t like change!) The differences are generally well though-out and do seem to be an improvement on the previous site. And thankfully the BBC are moving away from the old embedded Real Player / Windows Media Player approach to the much more straightforward inline flash player for video playback.
It’s not all smooth-running though. I guess we all have teething problems with new projects occasionally – except at Neoco.

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[...] which I feel could happily occupy the right hand side of the lower red bar. Even the love-it-or-loathe-it analogue clock seems to have been dropped. Disband the black bar, please, and give us our vertical [...]
Pingback by On the BBC News redesign « Peter Parkes March 31, 2008 @ 8:39 pmI think the key thing about the redesign is that it is safe. They could never do anything to major for fear of the public backlash on the waste of public money etc. Shame really as it could have been a real opportunity to raise the bar.
Can I mention at this point how much I love the BBC iPlayer on my iPhone. Well done Beeb!
Comment by benn March 31, 2008 @ 9:32 pm