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This article was flagged up by Jim Sterne’s twitter: http://www.wdfm.com/marketing-tips/jim-sterne.php

It’s a really nice and simple ‘top 10′ list of things that you must measure on your website.

The key advice from the article is that investing more in your website without measuring how well it’s working is simply gambling’. You should ‘Set goals. Make changes. Track results. Repeat. Those are the instructions for a bigger, better, faster, stronger website’.

Why not do a health check yourself?