Filed under: Industry news | Tags: auction, digital marketing, engine, Europe, Google, Internet, losses, Lycos, Search, strategy
Lycos Europe, one of the dominating search giants of the 90s, is now up for auction. Unable to compete with Google’s power, the search engine ran into net losses of EUR 5.9 million for the first quarter this year, according to PaidContent.
Dresdner Kleinwort is now Lycos’ advisor in its bid to find a new strategy – which should clearly start with trimming their fat. They don’t need to be so big to be competitive. Small and flexible teams are really successful today, because they can react quickly to the frequent changes in the Internet world – something that Lycos has not done.
However, this may be difficult for Lycos. There have already been a number of cost-cutting measures undertaken at Lycos Europe recently, eliminating around EUR 6.2 million. But there were still losses.
Good luck to whoever takes Lycos on…
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