Neoco’s blog – keep up to date with the best digital marketing agency in the world!

http://www.techipedia.com/2007/6-ideas-for-viral-content

This article was written back in Oct 2007, but it is still relevant to how to create successful viral content today. The article uses one of its own tips – lists – to outline 6 ideas on how to build top viral content.

In brief, these top 6 tips are:

1. Lists – easily digestable & contain good, useful information
2. Quizzes – fun to take & results are easy to share and compare with friends
3. Interactive video – customised videos work really well
4. Images – great at evoking user emotion, especially shock or humour
5. Tools – users like tools that make their life easier
6. Teaching users how to do something – people generally like to learn new  & cool things

However, the full article is definitely worth a read, and has some useful articles.

Although obviously no viral campaign is going to work without creativity behind each of these ideas.