Comments on: Coke’s Trans-media Storytelling http://blog.neoco.com/2008/06/02/coke%e2%80%99s-trans-media-storytelling/ What's hot and what's not at Neoco and around the new media industry Tue, 09 Mar 2010 15:50:00 +0000 http://wordpress.com/ hourly 1 By: Rae,MP » Blog Archive » Coca-Cola Open Happiness | Game & Música http://blog.neoco.com/2008/06/02/coke%e2%80%99s-trans-media-storytelling/#comment-692 Rae,MP » Blog Archive » Coca-Cola Open Happiness | Game & Música Wed, 18 Mar 2009 18:59:55 +0000 http://neoco.wordpress.com/?p=382#comment-692 [...] Wieden + Kennedy e da Coca-Cola, que estão trabalhando incansavelmente para tornar a marca uma “Contadora de Histórias” e provedora de “Entretenimento“. « Blogagem analógica na [...] [...] Wieden + Kennedy e da Coca-Cola, que estão trabalhando incansavelmente para tornar a marca uma “Contadora de Histórias” e provedora de “Entretenimento“. « Blogagem analógica na [...]

]]> By: ADivertido » Blog Archive » Coca-Cola Open Happiness | Game & Música http://blog.neoco.com/2008/06/02/coke%e2%80%99s-trans-media-storytelling/#comment-691 ADivertido » Blog Archive » Coca-Cola Open Happiness | Game & Música Tue, 17 Mar 2009 13:43:12 +0000 http://neoco.wordpress.com/?p=382#comment-691 [...] + Kennedy e da Coca-Cola, que estão trabalhando incansavelmente para tornar a marca uma “Contadora de Histórias” e provedora de muito [...] [...] + Kennedy e da Coca-Cola, que estão trabalhando incansavelmente para tornar a marca uma “Contadora de Histórias” e provedora de muito [...]

]]> By: Coke take on the picnic « Neoco’s blog - keep up to date with the best digital marketing agency in the world! http://blog.neoco.com/2008/06/02/coke%e2%80%99s-trans-media-storytelling/#comment-689 Coke take on the picnic « Neoco’s blog - keep up to date with the best digital marketing agency in the world! Thu, 12 Mar 2009 12:14:19 +0000 http://neoco.wordpress.com/?p=382#comment-689 [...] have a lot of time for what Coke have been doing over the last few years - covered pretty well in a previous post about trans-media story telling. Well here they come again with a take on Coke-time at the park. While it’s hard for us in [...] [...] have a lot of time for what Coke have been doing over the last few years – covered pretty well in a previous post about trans-media story telling. Well here they come again with a take on Coke-time at the park. While it’s hard for us in [...]

]]> By: feesch http://blog.neoco.com/2008/06/02/coke%e2%80%99s-trans-media-storytelling/#comment-391 feesch Tue, 29 Jul 2008 16:49:30 +0000 http://neoco.wordpress.com/?p=382#comment-391 Hey Benn, interesting article. You may want to check out my take on trans-media advertising I wrote last year - be interested in your thoughts too. http://deandonaldson.wordpress.com/2007/12/04/communicating-cross-channel-to-a-consumer-part-3/ Hey Benn, interesting article. You may want to check out my take on trans-media advertising I wrote last year – be interested in your thoughts too.

http://deandonaldson.wordpress.com/2007/12/04/communicating-cross-channel-to-a-consumer-part-3/

]]> By: Procter and Gamble start a record label! « Neoco’s blog - keep up to date with the best digital marketing agency in the world! http://blog.neoco.com/2008/06/02/coke%e2%80%99s-trans-media-storytelling/#comment-384 Procter and Gamble start a record label! « Neoco’s blog - keep up to date with the best digital marketing agency in the world! Fri, 25 Jul 2008 10:24:54 +0000 http://neoco.wordpress.com/?p=382#comment-384 [...] on from Benn’s post about “Coke’s Trans-media Storytelling” (trans-media storytelling being the most unlikely buzz-word), it seems more brands are becoming [...] [...] on from Benn’s post about “Coke’s Trans-media Storytelling” (trans-media storytelling being the most unlikely buzz-word), it seems more brands are becoming [...]

]]> By: Trans-media Storytelling | Zusatzfunktion http://blog.neoco.com/2008/06/02/coke%e2%80%99s-trans-media-storytelling/#comment-380 Trans-media Storytelling | Zusatzfunktion Sun, 20 Jul 2008 11:29:43 +0000 http://neoco.wordpress.com/?p=382#comment-380 [...] found this post via Faris’ blog. It deals with Coke’s trans-media story telling approach. It is interesting and [...] [...] found this post via Faris’ blog. It deals with Coke’s trans-media story telling approach. It is interesting and [...]

]]> By: Fred http://blog.neoco.com/2008/06/02/coke%e2%80%99s-trans-media-storytelling/#comment-296 Fred Mon, 02 Jun 2008 03:58:05 +0000 http://neoco.wordpress.com/?p=382#comment-296 Thank you for the Trans-media Storytelling analysis. Coca Cola has been a great company to learn from on marketing and advertising. I admire the brand (not the product) so much that I've been tracking everything about Coke. I am launching my own food line this Summer and Coke is my inspiration. Thank you for the Trans-media Storytelling analysis. Coca Cola has been a great company to learn from on marketing and advertising. I admire the brand (not the product) so much that I’ve been tracking everything about Coke. I am launching my own food line this Summer and Coke is my inspiration.

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