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On Wednesday I went down to Online Marketing & Media 08 at the Business Design Centre. As the workshops were free to attend, I wasn’t expecting much to be honest, but the selection I went to in the morning were interesting and provided some good tips and case studies (although there were some rubbish workshops too…but I’m not going to name names!)

Anyway, the first workshop I visited provided a recap on viral marketing and outlined some of the viral video success stories of the past few years. Over 200,000 video clips are uploaded to the internet every day, so it’s becoming harder and harder for brands to stand out. It can be done though! And the following couple of clips show how. Because they did so well, you’ve probably already seen them, like I had, but they give a good reminder of how brands have got viral campaigns right.

1. Quicksilver’s dynamite surfing viral – 20 million unique views.

2. Agent Provocateur’s Kylie viral – created as a cinema advert but quickly became viral online with 360 million unique views!

I was also reminded of some non-branded virals that had huge success (mainly because they are so funny) so I’ve thrown a couple of them in too…

The Star Wars Kid

The Hoff drunk