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New research by the IPA has shown that almost a third of people between the age of 15 to 25 have watched TV via the internet. And around 18% of people aged between 25 and 64 (a very broad ‘old people’ category or what?!) had too.

The IPA Touchpoints report surveyed over 5,000 people and also looked at mobile behaviour. It was found that 30% of 15 to 24 year olds watch video clips on their phones, with 13% of all mobile users doing so.

Jim Marshall, chairman of the IPA Media Futures Group, said, ” the young are still driving the take-up and use of digital media and new technology, however, the older age groups are also moving steadily towards greater adoption.” Personally, I would have thought that more than a third of 15 to 25 year olds would have watched TV online, but I suppose if this statistic was expressed as a number than a percentage it would seem greater.

Just as an extra update – overall broadband penetration now stands at 73% of all UK adults, with internet usage at an average of 45 minutes on weekdays and just over an hour at weekends.