Filed under: Industry news, research | Tags: ad spend, Europe, france, Germany, IAB, markets, online, Pricewaterhouse Coopers, research, UK
The latest research compiled by IAB Europe and analyzed by Pricewaterhouse Coopers has shown that European online ad spend has grown by 40% over the past year, reaching €11.2bn/£8.9bn (from €7.2bn/£5.7bn)
Predictably, the UK, Germany and France were the key markets – accounting for two-thirds of the spend. However, other markets are growing significantly – Greece grew by 91%, Spain by 55% and Slovenia by 49%.
The IAB forecasts that 10 of the 16 European countries studied will spend over 10% of total advertising budgets online by 2010 – currently 7 nations have reached this.
If these current trends continue, it is predicted that the online ad spend in Europe will overtake that of the US by 2010, which only grew by 26% to €14.5bn over the past year.
Filed under: Industry news, research | Tags: advertising, cinema, direct mail, figures, first time, growth, magazine, market, newspapers, online, press, record high, research, spend, UK, World Advertising Research Centre
New research by the Advertising Association and the World Advertising Research Centre (WARC) has shown that the total online ad spend in the UK reached a record high of £3bn for the first time over the last year.
Online now accounts for 16% of the total UK advertising market, growing 39.5% last year and remaining the UK’s fastest growing sector.
Ad spend across all media in the UK over the last year grew 4.2% to £19.4bn. The UK cinema advertising sector saw great growth, rising by 10.1% – although, at £207m, this is only worth 1.1% of the UK’s total advertising market. Outdoor advertising also grew by 4.6%, to £1.05bn, which gives it a 5.5% share of the UK advertising market.
Press is still the largest single sector in the UK, accounting for £7.7bn, which is around 40% of the UK advertising market. However, there was some bad news for press advertising as it saw a decline of 1.6%. Direct mail advertising also saw a decline, but a much greater one, at 6.5% taking its total spend to £2.17bn.
Many analysts have long predicted that online would soon be stealing market share from newspapers, magazines and direct mail – and these figures seem to prove them right.
Filed under: Industry news | Tags: acquisition, deal, Google, instant messaging, Microsoft, partnership, Yahoo!
The Yahoo! and Microsoft acquisition talks have finally come to an end – and Google seem to have come out of it as the clear winner.
After a long-running discussion, Yahoo! have decided to partner with Google, building on their recent ad partnership. Yahoo! will now display Google ads next to its search results in the US and Canada from September. Google and Yahoo! also plan to make their instant messaging tools compatible. In total, Yahoo! are expected to gain $800m in additional annual revenues from the deal.
