Filed under: Coffee Break | Tags: advert, advertising, best, Billboard, ever, failing education system, John Smith, london, mispelling, mistake, msipelilng, poster, TFL, tube, Underground, wallpaper
Following on from my previous post about the best Tube advert ever (click here to read), I was at Waterloo the other day and saw a follow up contender…
You have to love the gritty feel to it along with the no-nonsense approach to clearly defining (with yellow arrows) where the advertising space is. Closer inspection also reveals the typo ‘NEW ADD’. So, I nominate this as the best advert for the fact that Britain has a failing education system for the ‘common’ person. It also doubles up as an advert for a failing Tube/ Underground system…
Filed under: Industry news, News | Tags: Belden, Ben Hedges, Catapult Digital, Computer Arts, De-construct, Design, Digital, digital design, Elspeth, Engine Service Design, Finola Gaynor, Frederik Flade, graduate, Greg Quinton, I was promised a beer for doing this, LB, Mac monkeys, marketing, misquote, neoco, opinions, Ravensbourne, sexism, Steve Lee, The Partners, Tom Dennis, UCA
So I got my magazine debut earlier this week, in none other than the Computer Arts ‘Round table’ discussion panel. The question: ‘What’s the value of a design degree? So, regardless of being the token graduate in the group (despite the fact I graduated over a year ago) I quite enjoyed my 15 minutes of fame. The only mood dampener was the fact that I felt my opinion was only taken into account as that of an ex-student, rather than a professional designer – though perhaps this was to do with the fact that I’m (1) a female, and (2) a junior in a – shock horror – (3) DIGITAL agency. I mean, come on guys, it’s a digital magazine for crying out loud, yet there were lengthy discussions about the negative effect technology has on design education and how students shouldn’t be allowed near a computer (most of which wasn’t printed for obvious reasons).
Computers encourage a generation of ‘mac monkeys?’ No degree worth their salt churns out graduates like that, but in an industry with a rapidly merging skillset there has to be a level, surely? Not many agencies can afford to employ a student that faints at the sight of technology, no matter how great their ideas are. Even in a print agency nothing’s done on paper anymore!
However, as my opinion on this matter wasn’t exactly sought, it was hard to get a word in edge ways! Though I do appreciate the unfortunate pull out quote I got about my old course at the UCA
My tutors would be proud I’m sure (!) or at least they would if they took an interest in digital design. Should I be worried?
Filed under: Coffee Break | Tags: $10, build your own, coders do it better, copy, Dremel, elitism, gobbledygook, HTML, me so horny, Microsoft, paste, practical, sucky sucky $10, under construction, Vauhini Vara, wall street journal, website, Word
If you’re short of a website, and have eight hours to spare, and $10 then apparently you too can join the online revolution. At least you can according to Vauhini Vara of the Wall Street Journal.
It’s easy to make a website, Ms. Vara explains. All you need is a homepage, an “About” page and a “Contact” page. To improve the design of your site all you need is some “HTML programming code”. You don’t even need any skills to do that! “All you need to know is that a block of HTML — essentially, a bunch of gobbledygook words and symbols — can add extra features to your site.” “Wow”, I can hear you say, “give me some of those features!”. Ms. Vara suggests simply grabbing some “handy HTML blocks” and popping them on your site, “as easily as copying and pasting text in Microsoft Word.
I always find these kind of articles fascinating. Is it only the field of IT that has this blind enthusiasm? I’ve never heard anyone suggesting that “you too could be a dentist”. Surely given a pair of pliers and a Dremel Multi drill I too could be a dentist?
I think the sooner people stop thinking they can make a website using Microsoft Word the better. But maybe I’m just being elitist.
Filed under: News | Tags: Design, Duck and Cover, fashion, you tube, Twitter, website, Flickr, pitch, win, new client, mens, clothing, denim, footwear, nuclear attack, should be kiss your ass goodbye, autumn/winter, fall, spring/summer, Me Him & Her, Bert, turtle, public safety
We’ve just won another pitch! This time to redesign and build Duck and Cover’s global website. Duck and Cover (as I’m sure most of you are aware) are a super cool men’s clothing and denim brand. We are really looking forward to working with them and creating a great new website – and some free clothes along the way!

duck and cover artwork from the old nuclear bomb warnings... yes, the Government advice was to Duck and Cover
Duck and Cover have recently re-focused their branding, which now has a modern and industrial focus. The website redesign will incorporate this within the look and feel, whilst also implementing a community focused concept that we have developed – building a community and lifestyle around the Duck and Cover brand. The site will be enhanced by a raft of ‘2.0′ functionality including a YouTube channel, Flickr book, Twitter feeds, social bookmarking and more.
The site will re-launch with its new Neoco design in Sept ’08, to coincide with the launch of their autumn/winter range ‘08. We will be sure to keep you posted when it’s live so you can take a look! And keep checking back because this is one site that is really going to evolve.

duck and cover logo - the current one
The pitch win means Neoco will be working with Duck and Cover on seasonal campaigns for the remainder of 2008 and throughout 2009, including the evolution and launch of their Flagship retail store in the next 12 months, delivered by Me, Him & Her. Future projects will include a B2B customer site with stock re-ordering functionality and a B2C viral campaign, so watch this space for more info on these…
Filed under: Brands & Marketing, Technology | Tags: application, Bejing 2008, coding, content, doh!, error, Facebook, News, Olympic games, script, Tiananmen Square, Yahoo!
Content is king. No doubt, but content takes time to create. Good content takes even longer – most of our blog posts takes weeks in the making. One element of digital solutions that we implement for some of our clients is the ability to create content automatically using a dynamic system. This means that websites, news feeds or any other content promotion tool can pretty much run itself, but you should never underestimate the power of rules. Rules are important in setting the framework for how the content is created. Without the rules you can end up with incoherent, inaccurate or offensive content.
Let’s take a look at two recent examples where large brands have left themselves exposed.
On Saturday, a good friend of mine super-poked me on Facebook – he virtually drank shots with me. The application automatically generated a call to action in an attempt to prompt a response. The issue here is the developers did not apply a rule relating to actions vs sexual preference. Whilst Tom is a good mate, there is no way I would ever choose to snog, spank, suck or caress him. Part of me is quite shocked that this application would recommend any of those actions to me. The end result is that (as a user) I now feel very uncertain about the application and will not be using it again for the foreseeable future. Shame that such a basic error may lead to many users leaving the service.
Yahoo! recently posted a news article celebrating the run-up to the Olympic games. The photographs were upbeat and full of tourists, performers and even Olympic mascots celebrating and dancing in the heart of the capital. Unfortunately, the headline above a picture gallery of musicians, acrobats and other entertainers, read: “Tiananmen Square Massacre Remembered.”
Yahoo! said that their news slideshows were automatically generated and added news images to topical albums according to keywords in the photo titles and captions – leading to this bizarre juxtaposition on the news site.
So, whilst scripted applications can make our lives much easier they are still dependent on the human-created rules that we program in to them. Failure to clearly define the application behaviour can result in lost traffic and users or worse – a political crisis.



















