Neoco’s blog – keep up to date with the best digital marketing agency in the world!


Website: essentially a bunch of gobbledygook words and symbols

World's worst!

If you’re short of a website, and have eight hours to spare, and $10 then apparently you too can join the online revolution. At least you can according to Vauhini Vara of the Wall Street Journal.

It’s easy to make a website, Ms. Vara explains. All you need is a homepage, an “About” page and a “Contact” page. To improve the design of your site all you need is some “HTML programming code”. You don’t even need any skills to do that! “All you need to know is that a block of HTML — essentially, a bunch of gobbledygook words and symbols — can add extra features to your site.” “Wow”, I can hear you say, “give me some of those features!”. Ms. Vara suggests simply grabbing some “handy HTML blocks” and popping them on your site, “as easily as copying and pasting text in Microsoft Word.

I always find these kind of articles fascinating. Is it only the field of IT that has this blind enthusiasm? I’ve never heard anyone suggesting that “you too could be a dentist”. Surely given a pair of pliers and a Dremel Multi drill I too could be a dentist?

I think the sooner people stop thinking they can make a website using Microsoft Word the better. But maybe I’m just being elitist.



One post to update them all

There are many microblogging services out there: Twitter, Jaiku, Pownce, Tumblr (naming a few). For each service usually you have to: open the browser, login, write message, click post. Although some cut and paste can save you some time, the task can get boring and time consuming if you have ‘friends’ and profiles on them all. That’s where Posty comes in. Posty simplifies your microblogging. All you have to do is write the message and click a button – Posty will automatically deliver your message to the services you selected.

highly original posty logo

highly original posty logo

Currently supported networks are: Twitter, Jaiku, Pownce, Tumblr, Friendfeed and the recently added Identi.ca. Simplify your microblogging!



Neoco win another new client – Duck and Cover

We’ve just won another pitch! This time to redesign and build Duck and Cover’s global website. Duck and Cover (as I’m sure most of you are aware) are a super cool men’s clothing and denim brand. We are really looking forward to working with them and creating a great new website – and some free clothes along the way!

duck and cover artwork from the old nuclear bomb warnings... yes, the Government advice was to 'duck and cover'

duck and cover artwork from the old nuclear bomb warnings... yes, the Government advice was to Duck and Cover

Duck and Cover have recently re-focused their branding, which now has a modern and industrial focus. The website redesign will incorporate this within the look and feel, whilst also implementing a community focused concept that we have developed – building a community and lifestyle around the Duck and Cover brand. The site will be enhanced by a raft of ‘2.0′ functionality including a YouTube channel, Flickr book, Twitter feeds, social bookmarking and more.

The site will re-launch with its new Neoco design in Sept ’08, to coincide with the launch of their autumn/winter range ‘08. We will be sure to keep you posted when it’s live so you can take a look! And keep checking back because this is one site that is really going to evolve.

duck and cover logo - the current one

duck and cover logo - the current one

The pitch win means Neoco will be working with Duck and Cover on seasonal campaigns for the remainder of 2008 and throughout 2009, including the evolution and launch of their Flagship retail store in the next 12 months, delivered by Me, Him & Her. Future projects will include a B2B customer site with stock re-ordering functionality and a B2C viral campaign, so watch this space for more info on these…