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We’ve just won another pitch! This time to redesign and build Duck and Cover’s global website. Duck and Cover (as I’m sure most of you are aware) are a super cool men’s clothing and denim brand. We are really looking forward to working with them and creating a great new website – and some free clothes along the way!

duck and cover artwork from the old nuclear bomb warnings... yes, the Government advice was to Duck and Cover

Duck and Cover have recently re-focused their branding, which now has a modern and industrial focus. The website redesign will incorporate this within the look and feel, whilst also implementing a community focused concept that we have developed – building a community and lifestyle around the Duck and Cover brand. The site will be enhanced by a raft of ‘2.0′ functionality including a YouTube channel, Flickr book, Twitter feeds, social bookmarking and more.

The site will re-launch with its new Neoco design in Sept ’08, to coincide with the launch of their autumn/winter range ‘08. We will be sure to keep you posted when it’s live so you can take a look! And keep checking back because this is one site that is really going to evolve.

duck and cover logo - the current one

The pitch win means Neoco will be working with Duck and Cover on seasonal campaigns for the remainder of 2008 and throughout 2009, including the evolution and launch of their Flagship retail store in the next 12 months, delivered by Me, Him & Her. Future projects will include a B2B customer site with stock re-ordering functionality and a B2C viral campaign, so watch this space for more info on these…