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virtual window shopping at Amazon

The saying is that everything comes full circle, eventually. Fitting then that Amazon, the company that effectively killed the idea of window shopping (or took it to the nth level depending on your viewpoint) have released a new beta site called Windowshop.

Use your arrow keys to pick a genre, and then space bar to zoom in and watch the video content. It’s fun, well made but ultimately just a gimmick. A nice add on might have been a hook up with your amazon account, add to wishlist, etc. Still time for these add-ons though as it is a beta, though one wonders if it will ever leave beta or is it just a nice little bit of PR?