Filed under: Cool & Online, New Technology | Tags: 1966, 1999, 2009, banking, computers, ecommerce, email, Funny, future, husband, i still want a robot, Internet, viral, websites, wife
The husband ponders the wife's shopping bill
An utterly fantastic video from 1966 that speculates on what life will be like in 1999… so I thought I’d upload it to celebrate 2009! Unlike most videos from the past that speculated on flying cars and robots doing all our chores, this one went for the ‘home shopping’ angle, bank account unification and a way to send letters electronically all over the world… It is so funny the way they talk about ‘the wife’ and her shopping with ‘the husband’ picking up the bill. Aw, nuclear families.
Filed under: Industry news, research | Tags: American Depression, aspirational, banking crisis, behavior, behaviour, British Airways, consumer, consumption, Cooney, during depression, during recession, economic downturn, get out of town, Google, holiday, holidays, i forgot my passport, insight, marketing, media, please take me away, recession, Search, SEO, switching suppliers, UK, virgin atlantic
stats chart for UK consumer behaviour on holiday searches vs. most things recession based
It’s official. We are in a recession. So in this time of crisis, where the latest news announcements can make a massive difference to the UK consumer, what are they searching for? News on Banking Crisis? Recession? Debt? Switching Suppliers?… or Holidays?
Yes, it appears that when the sh*t hits the fan we all decide to jump ship or at the very least fantasize about what might be (if we were not sitting in negative equity on a £400,000 broom cupboard in central London). In fact, Holiday searches are actually 14 times more popular than the nearest recession term. This may sound trivial but there can be real value for brands who use aspirational or escapist campaigns to promote their product or service during these tough times. Terry Cooney in his book Balancing Acts identifies the power and role media during the American depression of the 1930’s:
“Whether [media] offered visions of order restored, affirmations of work-centered values, or celebrations of a culture … they also held out images … that might be entered through mimicry or consumption.”
People do not want to be confronted with the depression of their daily lives or the fear of tomorrow. A successful campaign would help them focus on the ‘better tomorrow’ (or at least an escape from the ‘worse today’) that they can reach via the brand. With this in mind, one wonders if there has been a better time for the BA, Virgin Atlantic sales (environmental issues to one side)? There has always been a place for aspirational marketing to consumers but for the foreseeable future it’s a space that can be inhabited by more than just the aspirational brands. Now if only my bank could make me think about when it would be good to start saving with them again…
Why not have a play with the Beta of Google’s search insight tool for yourself and see what interesting facts you can find on UK or global search behaviour.
Filed under: Events, Social Networking/ Word Of Mouth | Tags: applications, beer, cat burton, Dan Lester, event, Facebook Developers Garage, huddle, iPlatform, LinkedIn, london, mark baker, moshi monsters, MySpace, MySQL, Open Social, pizza, Santosh, social networking, sun microsystems, Twitblogs, victoria mcevedy
facebook developer garage london logo
Another event we will be attending, the FDG. A monthly staple of ours to chat to like minded folk about developing on Facebook. Again, we will feedback to clients anything interesting that comes out of this. This month doors open at 6 – which gives us more time for Pizza, Beer and that essential banter!
Join us this month as:
* Andy from Huddle talking about their experience on the LinkedIn platform, and how this compares to Facebook
*Victoria McEvedy – lets us know the legal stuff with ‘The law and social networking: third party applications’
*Cat Burton from Moshi Monsters join us to talk about their experience with Facebook applications
*We hear the latest on the MySpace platform from Chris Thorpe
*Mark Baker fro Sun / MySQL tells us about meeting Facebook’s scalability challenges, and scaling MySQL apps.
*Dan Lester, CTO of The iPlatform enlightens us on the framework for launching applications on multiple social networks
*Santosh from TwitBlogs talking about their experience building an Open Social container
Plus the regulars – Iskandar’s back with the Latest from the Platform and all the top advice, networking and free beer at Sun Microsystems.
Filed under: Brands & Marketing, Events | Tags: advertising, Alastair douglas, Andrew Sibley, B2B, council, Covent Garden, Digital, event, forum, Guy Philipson, Hanne Tuomisto, hopefully they've got nice food, IAB, joe harrison, london, online, Richard Bush, UK
IAB banner
Another event that you can catch the Neoco team at – or ask us for a report from is the IAB B2B forum: B2B marketing can be hugely different to consumer facing campaigns, particularly when using online advertising, but it can also be incredibly powerful when used correctly.
This essential IAB afternoon forum will give you everything you need to use internet advertising correctly to attract, convert and retain customers in the B2B sector. Whether you are entirely new to internet advertising, or are simply looking to refine your skills, this event will equip you with actions to take back to your teams, improve your business systems and ultimately increase your return on investment in 2009 and beyond.
The IAB has been providing educational material and thought leadership in the B2B sector for many years through its B2B Council. Consisting of the industry’s leading experts, the Council has put together an agenda that is packed with case studies, helpful tips and facts. It will cover most forms of internet advertising from a strategic perspective, including search, email, display and video marketing.
At the event, the B2B Council will also be launching their latest publication with every delegate receiving a free hard copy.
AGENDA
12.45 – 1.15pm
Arrival and lunch
1.15pm – 1.30pm
Chairman’s welcome and B2B Market Overview
Joel Harrison Editor for B2B Marketing
1.30 – 2.00pm
ATTRACT – Innovative online thought leadership
Hanne Tuomisto-Inch – Banner Corporation
Andrew Sibley – Head of Brand & Advertising – Cisco Systems
Cisco’s European head of brand and advertising, Andrew Sibley, will shed light into Cisco’s worldwide experiences and strategies in branding and marketing to business and IT decision-makers in the digital space. Cisco, one of the IT industry’s leading innovators, is a good example of a company that is at the forefront of innovation in digital marketing. Online is key to all Cisco’s communications from enhancing brand experience to launching new products.
BREAK
2.20 – 2.50pm
CONVERT – Delivering business intelligence through digital acquisition 2 x breakaway sessions: long and short closing cycles
Edward Weatherall – Concep
Matt Cooksley – Global eMarketing Manager – Cushman & Wakefield LLP
Long closing cycles: Cushman & Wakefield is the world’s largest privately held real estate services firm with 221 offices in 58 countries and more than 15,000 employees. The firm offers a complete range of services to various clients, from small businesses to Fortune 500 companies. Based around the long cycle, if you choose to attend this session you will learn how to convert clients for larger purchases that require a longer period of consideration.
Alastair Douglas – Simply Business
Short closing cycles: If you run campaigns within quick closing cycle sectors, this session will be perfect for tips to improve upon your campaigns from an expert in this field. Simply Business is the UK’s most popular business insurance and finance portal, using many internet advertising tools including search to deliver undeniably good results.
2.50 – 3.20pm
RETAIN – The role of Internet marketing in Retention
Richard Bush – MD – BaseOneGroup
Retention is key, we all know that, but what role can the internet play in developing and retaining our most valuable customers. In this interactive session we’ll be investigating the retention potential of a whole range of web based techniques from search to virtual seminars.
3.20 – 3.40pm
FUTURE – 2009: an IAB insight
Guy Phillipson – CEO – IAB UK
3.40 – 4.00pm
Q & A
