Filed under: Brands & Marketing, Cool & Online, Hot List Clients, Mostly Mobile, New Technology, Technology | Tags: Android, app test, Apps, Appstore, Google, iPhone, iPod, new, Nokia, photo, smartphone, Touchnote
Touchnote.com
We like the guys and girls at Touchnote. Having been working with them for months before launch, it’s really nice to see things coming together. Touchnote is a service that lets you turn your digital photos into greetings cards. The latest addition to the (already numerous) digital ways to make this happen is a Nokia app.
Apps are a great way to extend brand reach, engage new and existing audiences and drive revenue. iPhone apps are big business right now – with over 1 billion downloaded!
But apps are not for everyone… Check out our supplementary pages that explain more about what an App is and take our App Test to see if one will work for your brand.
Filed under: Cool & Online, Design, Hot List Clients | Tags: automated, feed, i love, i love cheeseburgers, i love design, quark, Twitter, updates, XPress
I Love Design twitter page
The I Love Design Twitter feed has gone live and now promotes activity on the community site for designers – showing when new work is added, comments are made, etc. This is a great automated feature that will drive a lot more traffic and create exposure for the already successful website by promoting the work through a selection of activity.
Start following I Love Design today!
Filed under: Coffee Break, Our team, research | Tags: Ben Atkinson, Nielsen, social networking, WOMUK
The people are waiting 
Apparently good things come to those who wait...
Filed under: Industry news, New Technology, News, Technology | Tags: email, Google Wave, huge, this is why we love Google, tsunami, web communications
Google Wave screenshot
Wave is coming and it is going to be HUGE!
Here are two great articles that cover:
- complete guide to Google Wave
- is Google Wave going to replace email and web communications
Read them. Go now.
Filed under: Industry news, New Technology, News, Technology | Tags: Bing, cashback, Google, hitwise, Mashable, rivals, Search, Silverlight
Mashable just covered the new Microsoft service Bing – which is positioned as a new rival to Google (and an overhaul of the old Microsoft search):
bing logo
“Following speculation last week that Microsoft was planning to rebrand its search engine, the company has announced that it will be launching Bing on June 3rd.
In addition to a new name, Microsoft is re-positioning itself in the search market as not necessarily a better place to go for navigational queries (i.e. – where’s the official site for my city government?), but rather to help people make what the company is calling “complex decisions.”
For example, Bing is touting its ability to help you with searches in areas like shopping, travel, local businesses, and health-related research. These also happen to be high dollar areas when it comes to search advertising, so it’s no surprise Microsoft is highlighting them.
While you won’t be able to play with Bing until next week, the company has released a promotional site and a number of videos, including a product tour (note: requires Silverlight haha).
Judging from the video, it would appear that the rumors that Microsoft plans to attack Google (Google reviews) in their upcoming ad campaign are well-founded. For example, the line “telling you we found 47 million links isn’t always a great response to your query” is a clear shot at Google’s results.
The product does look significantly different than Microsoft’s current search effort – Live Search. Is it actually better than Google? It will take weeks of hands-on use to figure that out, and Microsoft will have to work hard to lure people into trying it out.
In addition to the ad campaign, Microsoft is bringing over its Cashback Rewards program, rebranded as Bing Cashback. Hitwise has indicated previously that this program, which pays people to use Live Search, is working well. Coupled with a better search engine (tbd), perhaps Microsoft will finally start to snatch at least a little bit of search marketshare from Google.
But in the end, it’s all about the search results, and that is something we’ll need to wait and see about.
Filed under: Coffee Break, News, Our team, management | Tags: Benn Achilleas, Benn really does have a King Arthur suit, data, debate, Digital, DM, event, Lewis Silkin, roundtable
Benn said he will only attend if he can wear his King Arthur costume
Neoco co-founder and director, Benn Achilleas, has been invited to a roundtable debate on DM, Data and Digital. The event is being hosted by Lewis Silkin and takes place June 3rd. Watch this space for insight from the debate.
Filed under: Brands & Marketing, Events, Hot List Clients, Interns, News, Our team, Social Networking/ Word Of Mouth | Tags: 8x8, Alex Bec, Ben Terret, cool, creative, Design Week, event, i love design, Iain Tait, ilovedesign, ilovedesign.com, inspiration, Jamie Wieck, Joel Gethin Lewis, last event was sell out, live, Matt Dent, Pete Hellicar, Poke, Quark XPress, Richard Hooker, the last event went down a storm, tickets, Vaughan Oliver, Wieden+Kennedy, Will Hudson
Our latest event for the website ilovedesign.com, 8×8 (in association with Quark XPress and Design Week) went live about 20 minutes ago… and almost crashed the server. We’ve been working on a low level buzz campaign amongst the creative community which is still yet to reach it’s peak so this is an amazing result for the event, client and our activity.
8x8 ilovedesigncom Live 1st July 2009
What 8×8?
8 talented creatives have just 8 minutes each to share with us where they find their ideas, what inspires them and what motivates them to get out of bed in the morning.
Why 8×8?
The format will ensure a high energy event, with new ideas coming at you thick and fast from our stellar line-up of speakers. There’ll also be the chance for a bit of networking and a few beers.
Who 8×8?
1. Iain Tait, Creative Partner at Poke
http://www.pokelondon.com
2. Vaughan Oliver
3. Joel Gethin Lewis & Pete Hellicar (They come as a pair and together form Hellicar & Lewis)
http://www.hellicarandlewis.com
4. Richard Hooker, Designer and Art Director at Wieden+Kennedy
http://www.wk.com
5. Matt Dent
http://www.mattdent.com
6. Alex Bec & Will Hudson, Co-founders at HudsonBec
http://www.hudsonbec.com
7. Jamie Wieck, Designer and Illustrator at Airside
http://www.airside.co.uk
8. To be announced soon…
And your host ladies and gentlemen… Ben Terrett, Partner, Really Interesting Group and blogger http://noisydecentgraphics.typepad.com – so it’s set to be a rollercoaster evening!
When 8×8?
7pm Wednesday 1st July. The speakers are due to finish around 9pm for those of you who need to get trains home, but there’s no need to rush off.
Attend 8×8?
This exclusive event costs just £15 (and for students just £10). Tickets have to be purchased in advance (so we can buy the beer).
Filed under: Brands & Marketing, Coffee Break, Cool & Online, Social Networking/ Word Of Mouth | Tags: amazon, fad, Funny, How many girls numbers will you get while wearing this?, Ironic, moon, shirt, T-shirt, Three Wolf Moon, viral, wolf
The Mountain, a small T-shirt manufacturer are having a bit of bother at the moment, although most would argue that a 2300% increase in sales is usually a good thing. After one seemingly innocent ironic review, hundreds of people have since posted similar reviews, with number of reviews now just over the 700 mark.
One user posted “I walked from my trailer to Wal-mart with the shirt on and was immediately approached by women.”
But unfortunately manufacturers don’t quite see the funny side and were quoted on the BBC saying “Not everyone can start out at the top and not everyone from our neck of the woods lives in a trailer or cruises Walmart to hook up.”
Quite… But not everyone has a Three Wolf Moon T-shirt!
Improve your life
This is great example of a successful (although involuntary) seeding and viral campaign. Neoco help brands do this all the time to great effect. Look at the brand, product or service that needs promoting, then identify a niche that we can use to amplify the message.
Thanks to BBC
Filed under: Social Networking/ Word Of Mouth, research | Tags: behaviour, download, free, global faces, Nielsen, PDF, report, social media, social networking, strategy, study, word of mouth
For the fourth report in a row, Peter found his face replaced with a title graphic and now regrets dumping the Nielsen graphic designer.As a founding member and part of the council for the industry body for Word of Mouth (marketing) UK, I manage to get my hands on all manner of interesting gubbins – just like this new Nielsen report on the global impact of Social Networking. It highlights some interesting facts and behaviours that any marketer looking at this space (which should be every marketer) should know.
Download the Global Faces and Networked Places – A Nielsen Report on Social Networkings New Global Footprint PDF report.
If you would like to discuss your Social Media strategy with experienced professionals, then just drop us a line. We’ve helped many a brand from global multnationals to local start-ups implement effective social media campaigns with long term success. Neoco clients had access to this report some time ago so there’s another incentive to get in touch.
You can also find a lot more info like this at WOMUK
Filed under: Coffee Break, Industry news, Interns | Tags: a student is for life not just for Christmas, beer, brewery, degree, end of year show, Epsom, internship, internship programme, Interrobang, jobs@neoco.com, Old Truman, students, Truman, UCA
It’s that time of year again when the educational establishments spew out the latest crop of future creative industry workers. Next Thursday you need to get yo’ ass down to the Truman Brewery for all the degree shows for the creative people. Our recommendation is to check out the UCA/ Epsom show as the students have historically been pretty awesome – we’ve taken on loads of interns from there and even an employee.
On that note, allow me to plug our internship program that runs all year round and is open to students from all over the globe – we’ve had students from China, Germany, USA and even darkest Sussex. We have placements available in Marketing, Developer, Designer and more. If you are interested in applying then drop your details to jobs@neoco.com
