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Top 10s and A-Z listings are the bread and butter of media/marketing/advertising – just read a bit of  Chris Anderson. In fairness though, they are normally pretty weak and don’t represent ‘the market’. Though not always… Here’s an A-Z of social media on Chicago Now beta blog and I actually think it’s pretty good:

New to social media? Here’s what you need to know to be successful. It’s as easy as A-B-C.

Follow and friend: When someone follows you, follow back. It’s social media. Be social.

Get busy: Building a large network requires hard work, unless you’re Ashton Kutcher.

Hashtags: Keywords preceded by the # sign. Helps other tweeters find topics quickly.

Icon: Make sure you upload one to all your social media profiles so you aren’t mistaken for a spammer.

Justin.tv: Video is hot. Use justin.tv to broadcast and watch live video on Facebook.

Keywords: Make the most of your 140 characters. Carefully choose keywords, then post.

Listen: No original content? No problem. Start by listening to what others are saying.

Mashable.com: Social media bible for beginners and advanced users alike.

Network: Attend tweetups (meetings of Twitter users) and other social networking events. Know your audience.

Obama: Looking for inspiration? The president embraces social media like a pro.

Profiles: Fill them in completely.Otherwise, you may not be listed in important directories.

……………Read the rest on their site.