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Here’s a good blog post from Effective Marketer on Social Media including 3 simple steps.

“While many are in love with the whole concept of Social Media as being the next big thing in marketing, the holy grail that will lift sales and enhance your brand, I have seen some detractors that insist in calling out the faults and dangers or adopting Social Media as part of your marketing strategy.

Social media is just another media

Experts, personalities and false prophets are all clamoring that social media is king. We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them with your sales efforts , then the ROI will be clear . That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. Otherwise it’s just buzz.

Some blasphemous professionals on the other hand, caution us to be careful in our efforts, telling us we should really focus on those customers that love our product and not use social media targeting everyone. They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill .  Sales? Maybe not so much.

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots…”

To read more, go here.