Yesterday morning’s inaugural WOM UK Thought Leaders event kicked off with a bang (or should that be a buzz…) with Emanuel Rosen’s fantastic presentation The Anatomy of Buzz Revisited: Lessons in Word of Mouth Marketing. Benn Achilleas (part of the WOMUK leadership council) invited down several clients to join 100 WOM practitioners, marketing agencies, brands, academics and curious individuals packed into Ogilvy’s luxurious Canary Wharf pad armed with coffee, carbs and a free copy of Emanuel’s book, there was a great atmosphere and a high level of debate.
Emanuel’s presentation clearly outlined 7 key strategies for stimulating buzz, along with an overview of research, a cautionary note of common misconceptions, and a quick look at the future of the industry.
His use of inspiring and original case studies showed how the theories of WOM marketing are already being used across the globe with great success, and the exhortation running through the session – that brands find ways to use WOM for genuinely positive and socially beneficial purposes – brought a great sense of empowerment to the room. See his presentation below.
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[...] del.icio.us function showImage(img){ return (function(){ img.style.display='inline'; }) } var ul = document.createElement('ul'); for (var i=0, post; post = Delicious.posts[i]; i++) { var li = document.createElement('li'); var a = document.createElement('a'); a.setAttribute('href', post.u); a.appendChild(document.createTextNode(post.d)); li.appendChild(a); ul.appendChild(li); } ul.setAttribute('id', 'delicious-list'); document.getElementById('delicious-box').appendChild(ul); signed copy of BUZZ book by Emanuel Rosen October 28, 2009, 11:53 am Filed under: Brands & Marketing, Events, Industry news, Our team, Social Networking/ Word Of Mouth, books | Tags: book, emanuel rosen, free, The Anatomy of Buzz Revisited: Lessons in Word of Mouth Marketing Hi, I was recently involved (via WOMUK) in bringing the great Emanuel Rosen to London to talk about his revision of the seminal classic The Anatomy of Buzz Revisited: Lessons in Word of Mouth Marketing. Read more about it here (including a slideshare). [...]
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