Filed under: Events, Our team, Social Networking/ Word Of Mouth | Tags: coxy, disco, dj, Events, manage, social media
1. Twitter: Monday is the peak day for re-Tweeting
There are two ways of looking at this – either it is best to Tweet about your event on a Monday when, seemingly, most Twitter users are receptive to the message. Or there is the other school of thought, that being that Tweeting on a Friday (when fewest users are re-Tweeting) is the best day, i.e. when Twitter noise is at a minimum, but users may be less receptive to the message.
Try it out – let me know your results!
2. Event branding: “If you don’t brand your event, someone else will”
Basically, if it isn’t you taking the first step to communicate the appeal of your event, it will be someone else, and they could have a much less favourable view of what you’re doing.
3. Opinion: Ask questions of your potential attendees
Make them a part of the event by inviting them to comment on how you plan it. There are a massive range of tools available for gauging opinion on your ideas for the event. A great example is Google Docs – this lets you create forms which act as questionnaires. Keep it simple – send a few questions to key people that give a sh*t.
4. Find like-minders online: Look for people dedicated to the same cause
What is your hook for the gig? What’s its raison d’etre? Who else is interested in whatever it is that’s different about your event? Find them online.
a. RSS newsfeeds and iGoogle
Look for key words that sum-up what it is you’re trying to do. Set up Google Alerts for these keywords, wire it into an RSS and have it appear as a feed on your iGoogle homepage. This will basically provide an up-to-minute newswire linking you to all relevant content surrounding the theme/hook for your event online (everything going through Google anyhow!). This should not only help to inspire you and provide you with more ideas but, most importantly, help you find the people online who have a similar interest or opinion.
b. TweetDeck
Get a Twitter account, wire it into TweetDeck and have a search column for your keywords. For those people mentioning either you or your themes/keywords, add them on Twitter – get chatting.
c. Guest blogging
Once you’ve found these people, get a feel for what they’re publishing online. This could be potential punters, small-scale promoters or established DJs/promoters. Spend maybe a few weeks with their blogs. Get a feel for what they’re trying to achieve and where they’re coming from. Once you’re confident they are people that are worth building a dialogue with, either ask to write a guest post on their blog, or alternatively email them and ask if they’d like to contribute their opinion on yours (this may be for more experienced events organisers/promoters). The smaller-scale guys will be happy of the content and recognition, the bigger boys will be happy to flout their experience and gain additional coverage.
5. Be ‘altruistic’ with your potential attendees online
The definition of this term from Wikipedia is as follows:
Altruism (pronounced: /ˈæltruːɪzəm/) is unselfish concern for the welfare of others.
In essence, always remember that your event is all about your crowd. Period.
More soon…
Disco x
dj coxerino spins dem wheel of steel innit!
Filed under: Technology | Tags: captcha, cyberdine, hal, human, Robot, script, skynet, spam, spammers, truetwit, Twitter
Everyone hates spammers. I hate them not because of the spam but because of the measures they force people implement to prevent spam, which in turn forces me to go through aforementioned measures. Pretty much every blog I try and comment on now makes me go through a Captcha word association game but now that’s even extended to Twitter via TrueTwit. It’s not enough that you could just decide not to accept the request, no, people have to put a TrueTwit response on their account which means:
- You follow them
- TrueTwit sends you a direct message
- You click link to confirm you are real
- You complete irritating Captcha
- They then allow you to follow them
Such a pain in the arse as I’m getting TrueTwit come up on about 1 in 6 follows now – which means soon it will be one in 5… 4… 3… then everyone will have it. Soon, there will be a script/ robot/ platform to respond to TrueTwit to prove you are a human (or a spammer). Soon there will be something new. Soon we will have robots talking to scripts, talking to robots to prove we are human. Until then, join me in Beloved Raping… sorry, I mean the joy of robots throwing out random words.
About 21 hours ago (see twitter) Typekit launched to the public. Could this be the answer to typography on the web? The signs are encouraging, and a lot of buzz has been created about this product even before the launch, but only time will tell if more foundries jump on board and embrace the new system. Even if it isn’t typekit, this kind of innovation is starting to open up typography across the web, and that can only be a good thing for the future.
So head on over to the website – http://typekit.com/ – and give it a go, let us know what you think. Is it really going to be the best thing to happen to web design since the re-emergence of browser competitiveness as voiced by Mike Davidson back in May? or is it a false dawn for web typography.
