Neoco’s blog – keep up to date with the best digital marketing agency in the world!

1. Twitter: Monday is the peak day for re-Tweeting

There are two ways of looking at this – either it is best to Tweet about your event on a Monday when, seemingly, most Twitter users are receptive to the message. Or there is the other school of thought, that being that Tweeting on a Friday (when fewest users are re-Tweeting) is the best day, i.e. when Twitter noise is at a minimum, but users may be less receptive to the message.

Try it out – let me know your results!

2. Event branding: “If you don’t brand your event, someone else will”

Basically, if it isn’t you taking the first step to communicate the appeal of your event, it will be someone else, and they could have a much less favourable view of what you’re doing.

3. Opinion: Ask questions of your potential attendees

Make them a part of the event by inviting them to comment on how you plan it. There are a massive range of tools available for gauging opinion on your ideas for the event. A great example is Google Docs – this lets you create forms which act as questionnaires. Keep it simple – send a few questions to key people that give a sh*t.

4. Find like-minders online: Look for people dedicated to the same cause

What is your hook for the gig? What’s its raison d’etre? Who else is interested in whatever it is that’s different about your event? Find them online.

a. RSS newsfeeds and iGoogle

Look for key words that sum-up what it is you’re trying to do. Set up Google Alerts for these keywords, wire it into an RSS and have it appear as a feed on your iGoogle homepage. This will basically provide an up-to-minute newswire linking you to all relevant content surrounding the theme/hook for your event online (everything going through Google anyhow!). This should not only help to inspire you and provide you with more ideas but, most importantly, help you find the people online who have a similar interest or opinion.

b. TweetDeck

Get a Twitter account, wire it into TweetDeck and have a search column for your keywords. For those people mentioning either you or your themes/keywords, add them on Twitter – get chatting.

c. Guest blogging

Once you’ve found these people, get a feel for what they’re publishing online. This could be potential punters, small-scale promoters or established DJs/promoters. Spend maybe a few weeks with their blogs. Get a feel for what they’re trying to achieve and where they’re coming from. Once you’re confident they are people that are worth building a dialogue with, either ask to write a guest post on their blog, or alternatively email them and ask if they’d like to contribute their opinion on yours (this may be for more experienced events organisers/promoters). The smaller-scale guys will be happy of the content and recognition, the bigger boys will be happy to flout their experience and gain additional coverage.

5. Be ‘altruistic’ with your potential attendees online

The definition of this term from Wikipedia is as follows:

Altruism (pronounced: /ˈæltruːɪzəm/) is unselfish concern for the welfare of others.

In essence, always remember that your event is all about your crowd. Period.

More soon…

Disco x

dj coxerino spins dem wheel of steel innit!