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Comment on The iPad from a developer’s point of view by iPhone to iPad might not go « Neoco’s blog – keep up to date with the best digital marketing agency in the world!

Tue, 09 Mar 2010 15:50:00 +0000

[...] Why not also read our developers viewpoint on the iPad. [...]

Comment on Hiroshi Fuhiware Converse by Elizabeth Shoe

Elizabeth Shoe — Mon, 01 Mar 2010 20:32:30 +0000

I have looked up to Converse for some time. A number of years ago I think that as a business it had taken their eyes off the ball. For a while their eye for design wasn't what it used to be and in my experience, the standard of the goods went south. HOWEVER, today I think Converse are tops although they aren't the cheapest trainers.

Comment on Joseph gives a quick heads up on social media reach and impact by they call me Benn

they call me Benn — Tue, 23 Feb 2010 10:50:45 +0000

Thanks for the comment Simon. There is a lot of coverage out there regarding what to do when your brand is bad-mouthed unfairly. I’m a founding member of Word of Mouth UK [http://womuk.net/] and a few months ago we hosted a ‘Leaders’ session at Ogilvy in Canary Wharf. Our key speaker was Emanuel Rosen [http://www.emanuel-rosen.com/] (who was also promoting the revision of his international bestseller Buzz) and he gave some great insight on consumer behaviour here, even quoting Amazon readers who had rated a product with 1 star and a bad review before the product had even been released – and in their own words based purely on what they had heard! I suggest checking out that book.

Your thoughts on knowledge vs noise are correct and we agree with them. That is why a key part of Neoco activity is working with those who have the knowledge – and often giving them the voice. It’s also important to act fast for the reason you state – stopping the momentum from building behind the false cause. To make sure I give a balanced response I should also mention our team includes PR specialists who will also recommend when you should not act or respond.

Hope that helps. Let me know if you want a copy of the Buzz book as we have a few here in the office.

Comment on Joseph gives a quick heads up on social media reach and impact by Joseph

Joseph — Tue, 23 Feb 2010 10:25:07 +0000

Bad press is not always a bad thing, the turn of events for Paris Hilton made her to be a very successful business woman and a household name by starring her own TV shows, appearing in movies and launching her own brands. This created buzz and with the curiosity of today’s consumers, they almost always get into the mix and put that brand in the back of their mind, bad mouthing never sticks. Brand Awareness achieved.

The message that about who shouts the loudest is not really the way to do it, rather than 100 messages per hour with no essence or thought, why not a message with lots of presence and quality, which people will remember? Do you recall “just do it”? Agencies like Neoco really look into the demographics, psychographics and every other variable to make sure the messages being sent are for the targeted audience and see have a lingering effect. Check out Topman for example, we did the extensive research on their audience and our campaigns prove to be very successful.

What is your favourite brand? Go on Facebook, look at their page, read the conversations involved and follow the links to the different websites regarding the information. This is all part of Social Media; it’s a Pull to bring you to the product. By the time you have eased your curiosity about the item that may have caught your attention, you could jump out of your seat and straight into the shops knowing what you want and need to know. The shopkeeper does not do an extensive research on the single product. While the shopkeeper knows what it does, you already know how it ticks.

This is all based on my opinion though. And north of 40? Isn’t that the new, more fun version of the mid twenties? ;p

Comment on Joseph gives a quick heads up on social media reach and impact by Simon Bullough

Simon Bullough — Fri, 19 Feb 2010 17:06:03 +0000

Whilst all of the above is a valid argument it is predicated on the assumption that the ‘hive mind’ is always right. I have read a lot about the oppotunities of social networking for businesses trying to raise brand awareness but what I don’t see too much of is what to do when it all goes wrong – when your product or brand is bad mouthed unfairly. What used to be the old adage that a staisfied customer tells 3 people, a disatisfied customer 10 has become 100s? 1000s? thus meaning that misunderstanding or genuine mistake that was containable in the past can quickly snowball. I believe there can be a real issue with ‘quality’ of advice being based on who shouts the loudest/posts the most. Therefore I would take issue with the assertion that any SN can send us into a shop ‘knowing more than the shopkeeper’, heard more maybe, drowned more in noise certainly, but collective opinion should never replace actual knowledge.

Or then again maybe it’s my age (north of 40) and I just don’t ‘get’ the children of the revolution.

Comment on Research: UK consumer online behaviour in economic downturn by Darek Wax

Darek Wax — Tue, 16 Feb 2010 11:29:51 +0000

Rather cool site you’ve got here. Thanx for it. I like such themes and everything that is connected to them. I definitely want to read more on that blog soon.

Best regards

Comment on Coxy’s Creative Review: The new Halifax TV advert… Over and over again. by LB

LB — Tue, 09 Feb 2010 10:58:32 +0000

I can’t believe this advert is a full minute long. I normally blank out after the first 20 seconds or so, and you’re definitely not the only one who had to re-watch this online in order to figure out what the message actually is. Now I have gone to the effort, I regret it. In any case, I’m not sure why Halifax are trying to rehash an old idea they’ve done to death anyway. I heard jolly old Howard was ditched in favour of something more in keeping with the somber mood of modern financial times, so why more singing idiots?

Still, it only ranks number 3 on my list of adverts-that-make-me-want-to-smash-my-tv, just under InjuryLawyers4U (Billy Murray you have a lot to answer for) and ‘Astonish!’ oven cleaner. Good lord…

Comment on Smile for the Camera! by neoco

neoco — Mon, 08 Feb 2010 19:31:07 +0000

http://www.shinyshiny.tv/2009/03/wheres_wally_pu.html – Wally on Putney high street

Comment on Coxy’s Creative Review: The new Halifax TV advert… Over and over again. by benn

benn — Mon, 08 Feb 2010 19:26:32 +0000

Agreed on this. I also think Howard worked because he was a ‘geek’ and gteeks = safety and knowledge in the mind of the consumer. He had charisma too. This latest collection of people make me cringe. It’s like the bank has been taken over by a mixture of cheesy wannabe DJs and ‘family disco dads’. Just awful and definitely makes me glad that I’m not a Halifax customer who is paying for this.

Whilst on the topic of bank adverts, what about the racist NatWest ones?! In 3+ versions of the advert I’m yet to recall anyone non-white and upper/middle class getting any screen time or talking about how they want to invest thousands of pounds.

Comment on top 10 marketing campaigns of the DECADE! by ppo plans

ppo plans — Tue, 19 Jan 2010 17:25:09 +0000

Instead of going for the funniest or the most memorable, the trade paper characterized their choices as the “creative work that most influenced the industry and came to define the era.”