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The day Neoco helped me meet my hero…

…and when I say ‘meet’, I mean kind of saw from a distance… …and when I say ‘hero’, I mean graphic designer I have definitely heard of.

On Wednesday night me and a couple of colleagues were given the opportunity to see the ‘most influential graphic designer of today’, talk about his work in Hammersmith. As a mere student/scavenger, I know when I see an offer I can’t refuse/normally afford, so I took my chance.

The three hour seminar (by neoco client Quark XPress & I Love Design) provided us with a glimpse at the ‘chaotic’ world of David Carson and some of his favourite work. Two hours in, after the projector had jammed for the fourth time, the audience didn’t know whether to laugh or cry, although fortunately the majority did the former. It was hard not to chuckle when the old machine was literally throwing slides of his work across the room, and vibrating on the spot. Luckily David saw the funny side too.

David Carson was undoubtedly entertaining and certainly had some great work to show and some interesting stories to tell, even if half of them were about his latest surfing accident in California. He liked to use images of his wounds to wake the audience up, which reminded me of when your at school and you want to show your best mate your biggest scab. He seemed to ‘potter about’ a bit too much though, fiddling with things on his desktop, unsure of where files were and you couldn’t help think it might have been an act. When he did get down to showing his work though it was very interesting to see his how he worked through a project and what his relationships with the clients were like.

At one point he made some refreshingly down to earth comments about having to (to paraphrase) bullshit clients. It was moments like these he connected to the audience at a personal level and won us over a bit. I think it would have been better if it was half as long though, leaving you wanting more rather than wanting to leave (which people had to towards the end).

Despite all the subtle hints of the staff (‘we should probably wrap it up now’), he didn’t want the show to end. When it eventually did, some of the hardcore fans queued up to buy some one-off pieces of work which he signed. I managed to capture him amidst his glory. I’m definitely glad I went and it was a great experience for me. So thanks again to the team down here at Neoco!

“A big part of being a designer is seeing stuff which is around you and incorporating it in your own way in your work…”

“…your family, how you grew up, these are the things which are unique to you, no one else has these things so use them in your work“

“a design shouldn’t necessarily be timeless, the fact that it relates to the culture of it’s time is often what makes a design successful”

David Carson 18th June 2008



One Flash player to rule them all

A great article over at Venture Beat talking about Adobe’s plans to develop an Open Standards Flash Player for use across all digital media channels. This is a great development as by dropping certain license fees it ensures greater take up, which makes it easier to deliver brand experiences coherently across media channels. Shame there is still no news of a decent Flash player on the iPhone but I guess we can live in hope.

“Just in case you think Adobe’s Flash Player (which powers YouTube and an enormous number of other sites) isn’t ubiquitous enough, Adobe is pushing for even greater adoption from developers and designers. Through an initiative the company is calling the Open Screen Project, Adobe will lift a number of restrictions on Flash in the hopes creating even greater usage, especially on web-enabled devices.”

Read the full article here.



Yay - Flash on my iPhone

iPhone

According to WSJ, Adobe are going to develop Flash for the iPhone. And they’re not just going to use the existing Flash Lite - they’re going to develop a new version (or tweak the existing one) especially for the iPhone.

Adobe’s CEO, Shantanu Narayen had said: “We believe Flash is synonymous with the Internet experience, and we are committed to bringing Flash to the iPhone…We have evaluated (the software developer tools) and we think we can develop an iPhone Flash player ourselves.

It seems Adobe’s on a roll. First, they signed a deal with Microsoft, who licensed Flash for Windows Mobile-sporting phones. Then, they posted fantastic financial results for the year. And now, they’re probably going to conquer this last, crucially significant, corner of the smartphone market.



Adobe Air launches to fuse online and offline worlds
February 26, 2008, 1:07 pm
Filed under: New Technology, News | Tags: , , , , , , , , ,

adobe.jpg

Adobe have lauched new software ‘Adobe Air’ which aims to make the transition between the on and offline worlds seamless. Users will be able to use online applications offline on their desktops, and developers will be able to build tools that still have some functionality even when a computer is no longer connected to the net.

The first programs that use the technology have been developed by a host of companies and web sites, and some have already been released. Ebay for example, have built a program that allows users to do much of the legwork required in setting up auctions offline. The next time that the user connects to the Internet, the listing is posted to the website. The BBC is also building prototypes with Air.

You can run any Air application on PCs, Macs and later this year Linux, after a free download. I’m sure they will come in pretty useful when travelling and on the move. Let us know how you get on with them.