Filed under: Brands & Marketing, Events, Hot List Clients, Our team | Tags: ASOS, astley clarke, B2B, christmas, conference, deal, discount, e-tailer, early bird, ecommerce, etailer, event, i do all my shopping online - even my latest car!, July, online, retail, saving, sheerluxe, shopping, voucher
make 2009 a very merry Xmas
Online has demonstrated non-stop growth every Christmas in the retail sector and never has this been more important than in the current economic climate. Luckily for you, it can be even more cost effective…
We’ve teamed up with SheerLuxe to offer our clients a massive discount of the full day conference… and now we’ve managed to negotiate coverage for all followers of Neoco. The full agenda is below, including how to get your discount but the important thing to remember is that if you are planning on any selling this Christmas, this is a must-attend event. Neoco will be down there too to help out with any additional questions you may have.
A highly esteemed array of industry experts are presenting, including:
• Nick Robertson – founder of ASOS
• Nick Wheeler – founder of Charles Tyrwhitt & other half of The White Company founder Chrissie Rucker
• Emilie Carson – More2 & the founders of Isabella Oliver Vanessa Knox-Brien & Baukjen de Swaan Arons
• Vicky Lovell – Head of Operations at Astley Clarke, previously x7 yrs at John Lewis Direct
• Paul Sheehy – Chillifish & Peter Levenspiel – Chillifish & Ex Net-A-Porter e-commerce manager
• Andrew Wilson – The Catalogue Consultancy
Topics to be covered include planning your Christmas Strategy / Budget / Timings, your Christmas PPC campaign, viral marketing to grow your database cost effectively whilst driving sales, Christmas online merchandising, PR & standing out from the crowd, as well as the invaluable opportunity to network with likeminded businesses in your sector.
Wednesday 8th July, 2009 9am – 5pm Fulham, London SW6
9.30 – 10.10 Ecommerce Lessons from an Entrepreneur
Nick Wheeler (founder of Charles Tyrwhitt)
10.10 – 10.50 Your Christmas PPC Campaign
Piri Ramazanoglu (founder of MinuteSteak)
- When to start
- Allocating your PPC budget
- Finding the right key words in this competitive period
- Writing the right copy
- Bidding on Christmas competitors
10.50 – 11.20 COFFEE
11.20 – 12.05 Strategy / Timings / Budget this Christmas
Anne Stagg(more2)
- When to start planning your Christmas activity
- How to allocate your budget between existing and prospective clients
- Incentives and choices beyond discounting
- Co promotions and joint marketing
- Can you recruit through a sale?
12.05 – 12.45 Viral Marketing to Grow Your Database
Paul Sheehy (Chillifish) & Peter Levenspiel (Chillifish & Ex Net-A-Porter e-commerce manager)
- What is Viral Marketing and why does it work?
- Looking at ways to grow your database in the run up to Christmas to ensure you are communicating to a larger audience during this crucial trading time.
- Pssst, pass it on: a look at successful viral campaigns
12.45 – 13.45 LUNCH
13.45 – 14.35 Online Merchandising
Andrew Wilson (The Catalogue Consultancy)
In this fast paced session Andrew will cover how you can get the most of your merchandising this Christmas to increase your sales and profits with no extra expenditure.
- “Long Tail” or “Paradox of Choice” which applies to your range?
- How to use analytics to inform your merchandising
- Creating the correct price hierarchy for your site
- Getting the correct relationship between navigation and merchandising
- The small changes that can make a huge difference to your profits
14.35 – 15.15 PR, Marketing, Standing Out From the Crowd
Emilie Carson (more2) & Founders of Isabella Oliver
- Recognition: Who are your target markets & how to find them
- Repetition: Getting maximum impact from your campaigns / creative approaches to pr and media
- Reputation: How to influence what people think of your brand / tips to bringing your brand to life
- Recommendation: How to encourage customers to become brand advocates
15.15 – 15.45 COFFEE
15.45 – 16.25 Planning & Executing Successful Christmas Trading:
The rules are the same whether you are large or small
Vicky Lovell (Astley Clarke, Ops Director & previously John Lewis Direct, Head of Customer Service)
- Stock, Delivery, Customer Communications: What should you be thinking about – now
- Which strategy best fits your business?
- A unified approach
- Pulling it off!
16.25 – 17.00 Q&A Session
Nick Robertson (founder of ASOS)
17.00 – 19.00 DRINKS @ Chateau 6
*******
Interested in your discounted entry:
Simply email georgiecoleridgecole@sheerluxe.com quoting NEOCO to book at the early bird rate ( only £155 for independents).
Don’t say we never give you anything!
*******
Filed under: News, Ping.fm update by Neoco, research | Tags: advertising, audience, Digital Strategy Consulting, DSC, DTA, ecommerce, IAB UK, Lightspeed, online, reserach, shopping
A recent survey by Lightspeed Research and the IAB UK has found that consumers are most receptive to online ads whilst researching and shopping.
The research found that consumers believe they are most likely to pay attention to ads from the early evening onwards, particularly if they are engaged in social networking or e-commerce activity. However, while the early evening was the best time of the day for all age groups, for younger audiences there was likely to be a steady increase in their attention to adverts as the day progressed, especially with entertaining ads. This was markedly different for older age groups who had peaks between 9-12pm and 2-6pm – this was the same for a recent digital marketing campaign by Neoco promoting movie entertainment.
The survey also revealed that people prefer not to be interrupted when they are engaged in an activity that requires their full attention such as watching catch-up TV or movie clips.
(Thanks to Digital Strategy Consulting for the graph)
Want more insight like this? Neoco send out a regular email with a collection of great facts and insight like this, combined with a series of workshops for that enable you to maximise that knowledge. Just get in touch with Benn for more info.
Filed under: Brands & Marketing, Cool & Online, News | Tags: amazon, bestseller, campaign, dead parrot, DVD, ecommerce, fans, Funny, how to sell, Life of Bryan, monty, none shall pass, online, product, python, sales, silly walks, Spanish Inquisition, tv show, YouTube
monty python you tube channel banner
Check out the new Monty Python YouTube channel. After years of fighting to have their stuff taken down on YouTube, they’ve gone and released all of their work on YouTube for free! So what’s the catch? I’ll let them tell you:
“We’re letting you see absolutely everything for free. So there! But we want something in return. None of your driveling, mindless comments. Instead, we want you to click on the links, buy our movies & TV shows and soften our pain and disgust at being ripped off all these years.”
And you know what? It seems to be working. Monty Python’s DVDs climbed to No. 2 on Amazon’s Movies & TV bestsellers list, with increased sales of 23,000 percent!
Great marketing ploy to get one last silly walk from the dead parrot.
Enjoy.
Filed under: Cool & Online, New Technology | Tags: 1966, 1999, 2009, banking, computers, ecommerce, email, Funny, future, husband, i still want a robot, Internet, viral, websites, wife
The husband ponders the wife's shopping bill
An utterly fantastic video from 1966 that speculates on what life will be like in 1999… so I thought I’d upload it to celebrate 2009! Unlike most videos from the past that speculated on flying cars and robots doing all our chores, this one went for the ‘home shopping’ angle, bank account unification and a way to send letters electronically all over the world… It is so funny the way they talk about ‘the wife’ and her shopping with ‘the husband’ picking up the bill. Aw, nuclear families.
Filed under: Social Networking/ Word Of Mouth | Tags: ecommerce, News Corp, Open Social, social networks, Xing
It looks like all those acquisitions in the past year paid off. European professional social network Xing is reporting 5 million registered members worldwide, and significant growth in paid subscribers. The strongest growth, in fact, over the entire history of the company. With revenues reaching $28.74 million for the 2007 fiscal year, Xing is skipping all the way to the bank.
So what are these grand numbers being attributed to? Aside from snatching up business-oriented social networks across Europe, Xing has also spent a good portion of 2007 expanding its eCommerce and Advertising segments, which have enabled Xing to layer in two additional streams of revenue. As networks like News Corp. begin to launch their own centralized advertising networks, it’s clear that having a comprehensive ad network of one’s own is an option that is being readily explored in hopes of retaining as much of that profit as possible.
eCommerce is another segment that makes sense for the demographic that Xing reaches out to, and layers in nicely with the other action-oriented aspects of the network that Xing has been improving in the past year as well. Providing more tools for the self-promotion of oneself has seemingly been central to Xing’s improvement to-do list, so incorporating more ways in which to have a farther reach is evident in such changes mandated by Xing, including the network’s participation in Open Social.
Filed under: Coffee Break, Cool & Online | Tags: ecommerce, Friday feeling, Funny, HEMA, surprise
Shopping online does not have to be dull… take HEMA, the Dutch department store. Turn your sound up, click the link above and then wait a few seconds after it has loaded. Go on… it’s Friday 
This is what I love about the internet as you could never do that with a brochure.
Filed under: Coffee Break, Cool & Online | Tags: bargain, ecommerce, mistake, oops
This website mistake by Marks and Spencer made a few of us laugh in the office.
Note how the lovely Tribeca boasts “modern curves, soft-look styling and durable hardwood feet” which make her suitable for any “contemporary living room”. Fancy cuddling up to her? Well, her “cushions” are lovingly crafted from “shape-retaining foam” and her frame “exceeds the British Standards set for heavy domestic use”… let’s not even think about the domestic use this model would receive in the wrong hands! But if you do fancy giving Tribeca some heavy domestic use, rest assured that “detailed care instructions are included”
It has since been taken off their site – I wonder if my order for four of them will get lost in the post?
