Filed under: Events, Social Networking/ Word Of Mouth | Tags: event, WOMUK
Tomorrow the team will be at the latest WOMUK Espresso briefing. Why not come down. Many of our client’s enjoy these events due to Benn Achilleas’ involvement on WOMUK council. The info is below and just let Ben know if you want a ticket.
October Espresso Briefing: Global PR leaders Porter Novelli present their latest WOM case studies
Word of mouth is an industry awash in rhetoric. Everyone’s got their piece to say about why consumer buzz is the lifeblood of brands, their golden rules and their do’s and don’ts. But there are far fewer practical examples of good WOM campaigns: the thinking behind them, the execution, and the results. Our free monthly Espresso Briefings – work in progress updates from leading practitioners – aim to redress the balance.
On 8.30am, Wednesday 28th October, Matt Morrison, Global Head of Digital for Porter Novelli, will present on Social network anaylsis: approach and case studies.
The presentation will be “work in progress” covering a brief background on social network analysis and how Porter Novelli have applied it to Facebook, Twitter and the blogosphere to identify clusters & cliques, and spread WOM through influencers, spreaders, and hubs.
Matt will talk about some of their other clients’ case studies (the good the bad and the ugly!) – notably the phone-around they ran for HP TSG – and some of PN’s experiments like OPML and their resulting learnings. By looking at how UK politicians, US congressmen, and the PR industry use Twitter, Matt will drill down into what makes a successful microblogging campaign. And he’ll share the knowledge, processes, and tools that they use for gathering and processing data, like Perl scripts and Yahoo! Pipes.
Join us for the presentation, along with breakfast and networking until 10am, at Porter Novelli, 31 St Petersburgh, Place, London W2 4LA
Filed under: Brands & Marketing, Design, Environment, Events, Hot List Clients, Our team | Tags: event, event. launch, evoke, fashion, in mobile, london, london fashion week, party, philip green, retail, store, topman, topshop
topman ad in lights
Topman store launch for London Fashion Week went really well last night – well done to all involved. Some of the Neoco team went down and quaffed quite a lot of Moet by all accounts 
They also hooked up with other agency peeps from Evoke and In Mobile before trying out the digital keycard booth to get some great freebies and Topman discount. A big thanks to all at Topman for working with us on this so far (and everything to come)
You can keep up to date with the store re-launch and beyond using these channels:
Twitter
http://twitter.com/topmanUK
YouTube
http://www.youtube.com/user/TopmanBlog
Facebook
http://www.new.facebook.com/pages/Topman/99634526926?ref=ts
Flickr
http://www.flickr.com/photos/topmanuk/
Twitpic
http://twitpic.com/photos/TopmanUK
Check out some more photos and video from the night:
topman stairwell
ecommerce expo banner type graphic of lurve
Ecommerce Expo hits Earlys Court of exhibition space ten days before Halloween. Don’t give your FD a fright – we can get you discount tickets to their seminars. Sorry, that was an awful joke. Anyways, we’ll be down so at least hook up with some of our team for a coffee and chat.
This year should be good as industry looks to take ecommerce beyond the obvious and monetise new channels.
Filed under: Brands & Marketing, Events, Hot List Clients, Social Networking/ Word Of Mouth | Tags: 8x8, Design Week, event, ilovedesign, live event, quark
"you got more chance of getting in Wimbledon, son"
Our summer event for I Love Design with Quark and Design Week has already sold out – 3 weeks before the event! That’s how we roll at Neoco – if we’re behind the scenes it’s going to get traction!
With a fabulous line up and some great social media coverage the event looks to be something very special.
We’ll be posting lots of content here during and after the event from some of the most inspirational speakers around.
Pats on back to:
Filed under: Brands & Marketing, Events, Hot List Clients, Our team | Tags: christmas, conference, discount, ecommerce, shopping, retail, event, online, deal, B2B, etailer, e-tailer, July, sheerluxe, ASOS, astley clarke, i do all my shopping online - even my latest car!, voucher, saving, early bird
make 2009 a very merry Xmas
Online has demonstrated non-stop growth every Christmas in the retail sector and never has this been more important than in the current economic climate. Luckily for you, it can be even more cost effective…
We’ve teamed up with SheerLuxe to offer our clients a massive discount of the full day conference… and now we’ve managed to negotiate coverage for all followers of Neoco. The full agenda is below, including how to get your discount but the important thing to remember is that if you are planning on any selling this Christmas, this is a must-attend event. Neoco will be down there too to help out with any additional questions you may have.
A highly esteemed array of industry experts are presenting, including:
• Nick Robertson – founder of ASOS
• Nick Wheeler – founder of Charles Tyrwhitt & other half of The White Company founder Chrissie Rucker
• Emilie Carson – More2 & the founders of Isabella Oliver Vanessa Knox-Brien & Baukjen de Swaan Arons
• Vicky Lovell – Head of Operations at Astley Clarke, previously x7 yrs at John Lewis Direct
• Paul Sheehy – Chillifish & Peter Levenspiel – Chillifish & Ex Net-A-Porter e-commerce manager
• Andrew Wilson – The Catalogue Consultancy
Topics to be covered include planning your Christmas Strategy / Budget / Timings, your Christmas PPC campaign, viral marketing to grow your database cost effectively whilst driving sales, Christmas online merchandising, PR & standing out from the crowd, as well as the invaluable opportunity to network with likeminded businesses in your sector.
Wednesday 8th July, 2009 9am – 5pm Fulham, London SW6
9.30 – 10.10 Ecommerce Lessons from an Entrepreneur
Nick Wheeler (founder of Charles Tyrwhitt)
10.10 – 10.50 Your Christmas PPC Campaign
Piri Ramazanoglu (founder of MinuteSteak)
- When to start
- Allocating your PPC budget
- Finding the right key words in this competitive period
- Writing the right copy
- Bidding on Christmas competitors
10.50 – 11.20 COFFEE
11.20 – 12.05 Strategy / Timings / Budget this Christmas
Anne Stagg(more2)
- When to start planning your Christmas activity
- How to allocate your budget between existing and prospective clients
- Incentives and choices beyond discounting
- Co promotions and joint marketing
- Can you recruit through a sale?
12.05 – 12.45 Viral Marketing to Grow Your Database
Paul Sheehy (Chillifish) & Peter Levenspiel (Chillifish & Ex Net-A-Porter e-commerce manager)
- What is Viral Marketing and why does it work?
- Looking at ways to grow your database in the run up to Christmas to ensure you are communicating to a larger audience during this crucial trading time.
- Pssst, pass it on: a look at successful viral campaigns
12.45 – 13.45 LUNCH
13.45 – 14.35 Online Merchandising
Andrew Wilson (The Catalogue Consultancy)
In this fast paced session Andrew will cover how you can get the most of your merchandising this Christmas to increase your sales and profits with no extra expenditure.
- “Long Tail” or “Paradox of Choice” which applies to your range?
- How to use analytics to inform your merchandising
- Creating the correct price hierarchy for your site
- Getting the correct relationship between navigation and merchandising
- The small changes that can make a huge difference to your profits
14.35 – 15.15 PR, Marketing, Standing Out From the Crowd
Emilie Carson (more2) & Founders of Isabella Oliver
- Recognition: Who are your target markets & how to find them
- Repetition: Getting maximum impact from your campaigns / creative approaches to pr and media
- Reputation: How to influence what people think of your brand / tips to bringing your brand to life
- Recommendation: How to encourage customers to become brand advocates
15.15 – 15.45 COFFEE
15.45 – 16.25 Planning & Executing Successful Christmas Trading:
The rules are the same whether you are large or small
Vicky Lovell (Astley Clarke, Ops Director & previously John Lewis Direct, Head of Customer Service)
- Stock, Delivery, Customer Communications: What should you be thinking about – now
- Which strategy best fits your business?
- A unified approach
- Pulling it off!
16.25 – 17.00 Q&A Session
Nick Robertson (founder of ASOS)
17.00 – 19.00 DRINKS @ Chateau 6
*******
Interested in your discounted entry:
Simply email georgiecoleridgecole@sheerluxe.com quoting NEOCO to book at the early bird rate ( only £155 for independents).
Don’t say we never give you anything!
*******
Filed under: Coffee Break, News, Our team, management | Tags: Benn Achilleas, Benn really does have a King Arthur suit, data, debate, Digital, DM, event, Lewis Silkin, roundtable
Benn said he will only attend if he can wear his King Arthur costume
Neoco co-founder and director, Benn Achilleas, has been invited to a roundtable debate on DM, Data and Digital. The event is being hosted by Lewis Silkin and takes place June 3rd. Watch this space for insight from the debate.
Filed under: Brands & Marketing, Events, Hot List Clients, Interns, News, Our team, Social Networking/ Word Of Mouth | Tags: 8x8, Alex Bec, Ben Terret, cool, creative, Design Week, event, i love design, Iain Tait, ilovedesign, ilovedesign.com, inspiration, Jamie Wieck, Joel Gethin Lewis, last event was sell out, live, Matt Dent, Pete Hellicar, Poke, Quark XPress, Richard Hooker, the last event went down a storm, tickets, Vaughan Oliver, Wieden+Kennedy, Will Hudson
Our latest event for the website ilovedesign.com, 8×8 (in association with Quark XPress and Design Week) went live about 20 minutes ago… and almost crashed the server. We’ve been working on a low level buzz campaign amongst the creative community which is still yet to reach it’s peak so this is an amazing result for the event, client and our activity.
8x8 ilovedesigncom Live 1st July 2009
What 8×8?
8 talented creatives have just 8 minutes each to share with us where they find their ideas, what inspires them and what motivates them to get out of bed in the morning.
Why 8×8?
The format will ensure a high energy event, with new ideas coming at you thick and fast from our stellar line-up of speakers. There’ll also be the chance for a bit of networking and a few beers.
Who 8×8?
1. Iain Tait, Creative Partner at Poke
http://www.pokelondon.com
2. Vaughan Oliver
3. Joel Gethin Lewis & Pete Hellicar (They come as a pair and together form Hellicar & Lewis)
http://www.hellicarandlewis.com
4. Richard Hooker, Designer and Art Director at Wieden+Kennedy
http://www.wk.com
5. Matt Dent
http://www.mattdent.com
6. Alex Bec & Will Hudson, Co-founders at HudsonBec
http://www.hudsonbec.com
7. Jamie Wieck, Designer and Illustrator at Airside
http://www.airside.co.uk
8. To be announced soon…
And your host ladies and gentlemen… Ben Terrett, Partner, Really Interesting Group and blogger http://noisydecentgraphics.typepad.com – so it’s set to be a rollercoaster evening!
When 8×8?
7pm Wednesday 1st July. The speakers are due to finish around 9pm for those of you who need to get trains home, but there’s no need to rush off.
Attend 8×8?
This exclusive event costs just £15 (and for students just £10). Tickets have to be purchased in advance (so we can buy the beer).
Filed under: Events, Social Networking/ Word Of Mouth | Tags: applications, beer, cat burton, Dan Lester, event, Facebook Developers Garage, huddle, iPlatform, LinkedIn, london, mark baker, moshi monsters, MySpace, MySQL, Open Social, pizza, Santosh, social networking, sun microsystems, Twitblogs, victoria mcevedy
facebook developer garage london logo
Another event we will be attending, the FDG. A monthly staple of ours to chat to like minded folk about developing on Facebook. Again, we will feedback to clients anything interesting that comes out of this. This month doors open at 6 – which gives us more time for Pizza, Beer and that essential banter!
Join us this month as:
* Andy from Huddle talking about their experience on the LinkedIn platform, and how this compares to Facebook
*Victoria McEvedy – lets us know the legal stuff with ‘The law and social networking: third party applications’
*Cat Burton from Moshi Monsters join us to talk about their experience with Facebook applications
*We hear the latest on the MySpace platform from Chris Thorpe
*Mark Baker fro Sun / MySQL tells us about meeting Facebook’s scalability challenges, and scaling MySQL apps.
*Dan Lester, CTO of The iPlatform enlightens us on the framework for launching applications on multiple social networks
*Santosh from TwitBlogs talking about their experience building an Open Social container
Plus the regulars – Iskandar’s back with the Latest from the Platform and all the top advice, networking and free beer at Sun Microsystems.
