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Occasionally, and I mean very occasionally, I put myself through the hell of a London Tube in summertime. This is an experience that I thoroughly recommend against. So whilst I have always maintained that there is a great business opportunity for deodorant and cool water vendors - most people squashed against me tend to be the sweatiest and smelliest on the carriage - I rarely take on any other advertising.

The other day at Piccadilly Circus though I saw a new installation being trialled. A projection display with changing advertising - that also cuts out 30 seconds before the train arrives.

Pretty nifty, eh? Yeah, it’s OK but without sound and animation it looks like one of those crap screensavers. And sure enough, with a bit of development, it will be pretty cool in the future - although we done a better digital installation project for Puma with their brand design agency GBH. But this is not the best tube ad.  That honour (or ‘honor’ for our American readers) is reserved for the station one-stop north on the Bakerloo line: Oxford Circus. I thought this was so great I actually got off the tube to take a photo to show the power of ‘negative space’.

In a world saturated with advertising, sometimes it’s nice to view the same environments ’sans-ads’. Just imagine these same blank sheet spreads with a simple red chocolate bar image, small and in the centre, with those three little words… ‘Take a break’. I’d buy a KitKat that instant - as long as the deodorant and cool water vendor had some in stock.

What do you think about a break from advertising every now and then? Or any other great ads (or technology) you have seen?

As we told you last week, we sponsored this month’s Facebook Developers Garage, which was held on Wednesday night.  These Garages are the only London events especially for developers of Facebook applications, and they are a great place to share, participate and absorb new ideas with other Facebook developers - which is why we love to get involved!

Wednesday night was all about how applications are growing up, how we use them in business, how applications compete against each other, and how they are coping with the real world of copyright. The next Garage is on  the 2nd April - if you would like more info on this, get in touch.

We’re involved in yet another great Facebook Developers Garage event (for early March). The last garage had 120 delegates and is fast becoming the number one event for developers and others interested in the Facebook scene in London. Your welcome to come along as our guest but be sure we’ll be report back to our blog about what’s hot, what’s new and all the other goss too!

Just a reminder that the Word of Mouth UK Association are holding a “How To” Word of Mouth Marketing Workshop on Tuesday 11th March. As a member of their leadership council, Benn will be there to answer any questions you guys may have, so make sure you come along to see us.
The day, held at The Courthouse Kempinski on Great Marlborough Street, will focus on learning how to produce a word of mouth marketing campaign, from budgeting to measurement, and will include hands-on interactive sessions. To book, go to www.womuk.org/events.asp or get in touch for more info.

A gloomy Wednesday AM was brightened up this morning by a bunch of roadworks… covered with neon lighting! This was on the South Bank so good chance that it is an art installation - as opposed to a new council initiative. Is it art? who cares! It looked fab, brightened up my day and made a whole bunch of people stop and look. Another winning installation for the South Bank.