Filed under: Coffee Break, Cool & Online | Tags: image edit, online, photoshop, tools
where will you put your photo?
when people want to edit their photos looks cool, we always use photoshop, but it’s not easy for a novice .so i was look for a easy way to do this. Yesterday, i found an interesting and useful website that we can creat our own funny photos effect online easily .
Picjoke.com is an online photoshop website that will give you a cool experience. It is using for photofunia technology. Photofunia is a online photo editing tool that gives us a pleasant experience. It is a widget that lets you merge your photos into already prepared templates and you can create very funny pictures.
For more info, links and photos check out the post here.
Filed under: Brands & Marketing, Events, Hot List Clients, Our team | Tags: ASOS, astley clarke, B2B, christmas, conference, deal, discount, e-tailer, early bird, ecommerce, etailer, event, i do all my shopping online - even my latest car!, July, online, retail, saving, sheerluxe, shopping, voucher
make 2009 a very merry Xmas
Online has demonstrated non-stop growth every Christmas in the retail sector and never has this been more important than in the current economic climate. Luckily for you, it can be even more cost effective…
We’ve teamed up with SheerLuxe to offer our clients a massive discount of the full day conference… and now we’ve managed to negotiate coverage for all followers of Neoco. The full agenda is below, including how to get your discount but the important thing to remember is that if you are planning on any selling this Christmas, this is a must-attend event. Neoco will be down there too to help out with any additional questions you may have.
A highly esteemed array of industry experts are presenting, including:
• Nick Robertson – founder of ASOS
• Nick Wheeler – founder of Charles Tyrwhitt & other half of The White Company founder Chrissie Rucker
• Emilie Carson – More2 & the founders of Isabella Oliver Vanessa Knox-Brien & Baukjen de Swaan Arons
• Vicky Lovell – Head of Operations at Astley Clarke, previously x7 yrs at John Lewis Direct
• Paul Sheehy – Chillifish & Peter Levenspiel – Chillifish & Ex Net-A-Porter e-commerce manager
• Andrew Wilson – The Catalogue Consultancy
Topics to be covered include planning your Christmas Strategy / Budget / Timings, your Christmas PPC campaign, viral marketing to grow your database cost effectively whilst driving sales, Christmas online merchandising, PR & standing out from the crowd, as well as the invaluable opportunity to network with likeminded businesses in your sector.
Wednesday 8th July, 2009 9am – 5pm Fulham, London SW6
9.30 – 10.10 Ecommerce Lessons from an Entrepreneur
Nick Wheeler (founder of Charles Tyrwhitt)
10.10 – 10.50 Your Christmas PPC Campaign
Piri Ramazanoglu (founder of MinuteSteak)
- When to start
- Allocating your PPC budget
- Finding the right key words in this competitive period
- Writing the right copy
- Bidding on Christmas competitors
10.50 – 11.20 COFFEE
11.20 – 12.05 Strategy / Timings / Budget this Christmas
Anne Stagg(more2)
- When to start planning your Christmas activity
- How to allocate your budget between existing and prospective clients
- Incentives and choices beyond discounting
- Co promotions and joint marketing
- Can you recruit through a sale?
12.05 – 12.45 Viral Marketing to Grow Your Database
Paul Sheehy (Chillifish) & Peter Levenspiel (Chillifish & Ex Net-A-Porter e-commerce manager)
- What is Viral Marketing and why does it work?
- Looking at ways to grow your database in the run up to Christmas to ensure you are communicating to a larger audience during this crucial trading time.
- Pssst, pass it on: a look at successful viral campaigns
12.45 – 13.45 LUNCH
13.45 – 14.35 Online Merchandising
Andrew Wilson (The Catalogue Consultancy)
In this fast paced session Andrew will cover how you can get the most of your merchandising this Christmas to increase your sales and profits with no extra expenditure.
- “Long Tail” or “Paradox of Choice” which applies to your range?
- How to use analytics to inform your merchandising
- Creating the correct price hierarchy for your site
- Getting the correct relationship between navigation and merchandising
- The small changes that can make a huge difference to your profits
14.35 – 15.15 PR, Marketing, Standing Out From the Crowd
Emilie Carson (more2) & Founders of Isabella Oliver
- Recognition: Who are your target markets & how to find them
- Repetition: Getting maximum impact from your campaigns / creative approaches to pr and media
- Reputation: How to influence what people think of your brand / tips to bringing your brand to life
- Recommendation: How to encourage customers to become brand advocates
15.15 – 15.45 COFFEE
15.45 – 16.25 Planning & Executing Successful Christmas Trading:
The rules are the same whether you are large or small
Vicky Lovell (Astley Clarke, Ops Director & previously John Lewis Direct, Head of Customer Service)
- Stock, Delivery, Customer Communications: What should you be thinking about – now
- Which strategy best fits your business?
- A unified approach
- Pulling it off!
16.25 – 17.00 Q&A Session
Nick Robertson (founder of ASOS)
17.00 – 19.00 DRINKS @ Chateau 6
*******
Interested in your discounted entry:
Simply email georgiecoleridgecole@sheerluxe.com quoting NEOCO to book at the early bird rate ( only £155 for independents).
Don’t say we never give you anything!
*******
Filed under: Brands & Marketing, Industry news, News, research | Tags: ad spend, behaviour, consumer, Coronation Street, Deloitte, Hovis, I only ever watch Sky+HD so I can skip ads, influence, integrated, magazines, marketing, media, news article, newspaper, online, Online vs TV, report, Sarah Johnson, Thinkbox
one dimensional chart showing media influence on consumers
A Marketing article from last week covered the new Deloitte report on media influencer on consumers. Unsurprisingly TV is listed as the most influential media for consumers. Even less surprising are the old school media people scoffing at online ‘scraping in’ at third place – after magazines. The sad fact is that a lot of (but thankfully not all) marketing and brand people will look at these results and not consider the following:
- Cost of Online vs TV
- Potential reach of Online vs TV
- Indirect support benefit of Online with TV
- Consumer awareness (how many times do you remember Googling a brand? It’s just part of web life now and does not have the recall value of an advert)
The sad thing about this is that despite the fact there has never been a more exciting, dynamic and interesting time to be in Marketing, to many budget controllers believe it’s ‘business as usual’ and pour money in to TV without applying a contextually relevant figure to Online.
I loathe stats like this. Sales increase of £12m thanks to ad spots on Coronation street - what about the other activity? And how much did it cost to get amonth of ad spots on Coronation Street! I appreciate Thinkbox is TV focused but come on.
At Neoco, we’ve been saying for years that Online/ Digital is not a silo and should not be treated as such. Don’t look at these media in isolation; Digital works best as part of an integrated campaign. Integrated campaigns work best with Digital.
Filed under: Cool & Online | Tags: craigslist, furniture, Ikea, iloveikea, marketplace, online, start-up, Sweden
IKEA furniture
Based—where else?—in Sweden, I LOVE IKEA is a new online marketplace for consumers looking to buy and sell secondhand IKEA furniture.
Buyers can search by region and city to find items nearby, or by category: bathroom, kitchen, office, etc. Product descriptions include the usual: photo, price and contact details, but are generally brief—after all, buyers can easily find more information in IKEA’s catalogue. Placing ads is free until August 1st. After that, the site will charge sellers a small fee per ad.
On every general classifieds site, from Craigslist to preloved.co.uk, there’s an abundance of secondhand IKEA goods on offer. According to I LOVE IKEA, they’re included in over 20,000 ads per month in newspapers and online marketplaces. And that’s just in Sweden. So it makes sense to create a marketplace dedicated to IKEA’s wares, making it easier for consumers to locate items by name or type. I LOVE IKEA isn’t affiliated with the object of their affection; as they put it, they’re “a tribute to IKEA’s amazing range, and a response to recent developments towards a more sustainable society.” Following its launch in Sweden, I LOVE IKEA aims to expand to the rest of Europe soon.
Enduringly popular around the world, IKEA will no doubt continue to spawn businesses that offer complementary goods and services. Need more inspiration to start an IKEA ‘feeder business’ of your own? Check out slip covers for sofas by Bemz, delivery to Nasheville by ModerNash, decorative adhesives by Grippiks and add-ons by Parts of Sweden, all of which have built successful companies on an IKEA foundation.
Website: www.iloveikea.se
Contact: info@iloveikea.se
The only potential issue is that we’ve yet to own IKEA furniture that would be reusable to anyone second-hand – most of it only last a few years. It’s also interesting that whilst some brands like Habitat have yet to even implement a first-stage ecommerce site, industry leaders like IKEA are involved in several!
source: Springwise
Filed under: News, Ping.fm update by Neoco, research | Tags: advertising, audience, Digital Strategy Consulting, DSC, DTA, ecommerce, IAB UK, Lightspeed, online, reserach, shopping
A recent survey by Lightspeed Research and the IAB UK has found that consumers are most receptive to online ads whilst researching and shopping.
The research found that consumers believe they are most likely to pay attention to ads from the early evening onwards, particularly if they are engaged in social networking or e-commerce activity. However, while the early evening was the best time of the day for all age groups, for younger audiences there was likely to be a steady increase in their attention to adverts as the day progressed, especially with entertaining ads. This was markedly different for older age groups who had peaks between 9-12pm and 2-6pm – this was the same for a recent digital marketing campaign by Neoco promoting movie entertainment.
The survey also revealed that people prefer not to be interrupted when they are engaged in an activity that requires their full attention such as watching catch-up TV or movie clips.
(Thanks to Digital Strategy Consulting for the graph)
Want more insight like this? Neoco send out a regular email with a collection of great facts and insight like this, combined with a series of workshops for that enable you to maximise that knowledge. Just get in touch with Benn for more info.
Filed under: Brands & Marketing, Cool & Online, News | Tags: amazon, bestseller, campaign, dead parrot, DVD, ecommerce, fans, Funny, how to sell, Life of Bryan, monty, none shall pass, online, product, python, sales, silly walks, Spanish Inquisition, tv show, YouTube
monty python you tube channel banner
Check out the new Monty Python YouTube channel. After years of fighting to have their stuff taken down on YouTube, they’ve gone and released all of their work on YouTube for free! So what’s the catch? I’ll let them tell you:
“We’re letting you see absolutely everything for free. So there! But we want something in return. None of your driveling, mindless comments. Instead, we want you to click on the links, buy our movies & TV shows and soften our pain and disgust at being ripped off all these years.”
And you know what? It seems to be working. Monty Python’s DVDs climbed to No. 2 on Amazon’s Movies & TV bestsellers list, with increased sales of 23,000 percent!
Great marketing ploy to get one last silly walk from the dead parrot.
Enjoy.
Filed under: Brands & Marketing, Events | Tags: advertising, Alastair douglas, Andrew Sibley, B2B, council, Covent Garden, Digital, event, forum, Guy Philipson, Hanne Tuomisto, hopefully they've got nice food, IAB, joe harrison, london, online, Richard Bush, UK
IAB banner
Another event that you can catch the Neoco team at – or ask us for a report from is the IAB B2B forum: B2B marketing can be hugely different to consumer facing campaigns, particularly when using online advertising, but it can also be incredibly powerful when used correctly.
This essential IAB afternoon forum will give you everything you need to use internet advertising correctly to attract, convert and retain customers in the B2B sector. Whether you are entirely new to internet advertising, or are simply looking to refine your skills, this event will equip you with actions to take back to your teams, improve your business systems and ultimately increase your return on investment in 2009 and beyond.
The IAB has been providing educational material and thought leadership in the B2B sector for many years through its B2B Council. Consisting of the industry’s leading experts, the Council has put together an agenda that is packed with case studies, helpful tips and facts. It will cover most forms of internet advertising from a strategic perspective, including search, email, display and video marketing.
At the event, the B2B Council will also be launching their latest publication with every delegate receiving a free hard copy.
AGENDA
12.45 – 1.15pm
Arrival and lunch
1.15pm – 1.30pm
Chairman’s welcome and B2B Market Overview
Joel Harrison Editor for B2B Marketing
1.30 – 2.00pm
ATTRACT – Innovative online thought leadership
Hanne Tuomisto-Inch – Banner Corporation
Andrew Sibley – Head of Brand & Advertising – Cisco Systems
Cisco’s European head of brand and advertising, Andrew Sibley, will shed light into Cisco’s worldwide experiences and strategies in branding and marketing to business and IT decision-makers in the digital space. Cisco, one of the IT industry’s leading innovators, is a good example of a company that is at the forefront of innovation in digital marketing. Online is key to all Cisco’s communications from enhancing brand experience to launching new products.
BREAK
2.20 – 2.50pm
CONVERT – Delivering business intelligence through digital acquisition 2 x breakaway sessions: long and short closing cycles
Edward Weatherall – Concep
Matt Cooksley – Global eMarketing Manager – Cushman & Wakefield LLP
Long closing cycles: Cushman & Wakefield is the world’s largest privately held real estate services firm with 221 offices in 58 countries and more than 15,000 employees. The firm offers a complete range of services to various clients, from small businesses to Fortune 500 companies. Based around the long cycle, if you choose to attend this session you will learn how to convert clients for larger purchases that require a longer period of consideration.
Alastair Douglas – Simply Business
Short closing cycles: If you run campaigns within quick closing cycle sectors, this session will be perfect for tips to improve upon your campaigns from an expert in this field. Simply Business is the UK’s most popular business insurance and finance portal, using many internet advertising tools including search to deliver undeniably good results.
2.50 – 3.20pm
RETAIN – The role of Internet marketing in Retention
Richard Bush – MD – BaseOneGroup
Retention is key, we all know that, but what role can the internet play in developing and retaining our most valuable customers. In this interactive session we’ll be investigating the retention potential of a whole range of web based techniques from search to virtual seminars.
3.20 – 3.40pm
FUTURE – 2009: an IAB insight
Guy Phillipson – CEO – IAB UK
3.40 – 4.00pm
Q & A
Filed under: Brands & Marketing | Tags: advertising, BA, bad, Barcelona, celebrity, Digital, football, Konica Minolta, marketing, online, responsive, Ronaldinho, soccer, sponsorship, star, T5, Ternial 5, ugly people, waste of money
Konica Minolta ad with Ronaldinho
One of the great things about online and digital advertising/ marketing is how responsive it can be. The fairly recent BA T5 ads were great as they streamed almost live images of the queues at the airport to show you that things were back to normal (or not). There was also a lot of effort to make these ads appear in relevant places both online and offline. Well done BA marketing team and agency. Which leads me to the Konica Minolta marketing team and/or agency…
The other morning I saw this new(?) ad campaign, a £1.4m ad campaign that clearly shows bad advertising is bad regardless of media. The ads are for the print machine manufacturers Konica Minolta and dedicates approx. 80% of the media to the less than pretty face of footballing maestro Ronaldinho. The lone statement reads ‘Ronaldinho brings dramatic improvements to football. KM brings dramatic improvements to colour output’. A little more research in to the campaign shows that maybe this is not totally bad advertising but more out of touch. It appears the campaign was masterminded in Japan and handed down to territories. Now, maybe in the Land of the Rising Sun, Ronaldinho is still seen as something special but for anyone who actually keeps up with football (which is surely a large part of the target audience for this ad?) then they would know Ronaldinho has been struggling with his football game, weight and lifestyle for about 18 months or more. Famously dumped from Barcelona for being unfit, unmotivated and a little petulant, why on Earth would you think this is a good image for your product? So the ad campaign was launch exactly a year ago but he was struggling with all these issues back then.
Importantly, why keep running the ads now? This billboard went up a matter of days ago and highlights the issues of advertising offline. At least if this was online, the banners/ MPU/ whatever could be updated with new content or even a new tagline, maybe something like ‘KM printers stay in their prime long after others have lost theirs’
