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Benn will be at WOM UK’s next Espresso Briefing on Wednesday 30th July from 8.30am until 10.00am. This session will look at how to use social networks and online communities to amplify Word of Mouth, and will be held at One Alfred Place, London, WC1E 7EB.

As a member of WOM UK, Neoco client’s can get in for free with us, and our friends can get discounted rates - so make sure you let Benn know if you would like to come along by posting a comment or emailing him directly.

The briefing will look at one of the hottest issues in marketing at the moment - how brands take part in social networks and online communities. Using examples from the US and Europe, the session will help to identify when it’s right to join in social networks and when a brand should build its own community. The briefing will show the benefits different organisations have had from engaging through social networks and online communities, how they can help engage customers and, critically, who they build advocacy and amplify word of mouth.

Just wanted to remind you all to come and catch up with us at Internet World this Thursday. Benn will be speaking at the event and will be on hand all morning at the WOM UK stand to answer any questions you may have on word of mouth marketing (stand W985, opposite the DMA Theatre).

It’s being held at Earls Court and is free to register. Just go to www.idmf.co.uk

WOM-UK have a couple of great events coming up, which we will be attending and wanted to let you know about:

This month’s Breakfast Espresso Briefing will be hosted by Face Group, and will look at the launch of their Headbox influencer index www.headbox.com - an online collaboration community for young consumers. The event is on the 22nd April, and is just £20 for us members, or £25 for non-members - and you get your breakfast included.

WOM-UK are also holding a three day exhibition at IDFM - the International Direct Marketing Fair 08. Various WOM-UK members will be running drop-in clinics, and covering all topics relating to word of mouth marketing.

For more info on these, or other WOM-UK events, visit http://www.womuk.org/Events.aspx

As we told you last week, WOM-UK are holding their next event “How To” Word of Mouth Marketing Workshop, on Tuesday 11th March.

The one-day workshop runs from 8.30am til 5.00pm and will be delivered by the UK’s leading word of mouth marketing practitioners. It will focus on teaching you how to produce a WOMM campaign, from budgeting to measurement, and look at the latest WOMM techniques with hands-on interactive sessions.

As a member of their leadership council, Benn will be there to answer any questions you guys may have, so make sure you come along to see us at The Courthouse Kempinski on Great Marlborough Street. To book, go to www.womuk.org/events.asp or get in touch for more info.

Everyone loves a good bit of juicy gossip. Students love gossip more than anyone else. With a timetable that consists of watching Jeremy Kyle, re-using yesterday’s cereal bowl and waiting for Countdown in the afternoon, students have more time to spread the word than most other demographics.

Previously, the future generations of CEOs and McD’s cookers could only be restrained by the fact that some the crazy rumours might be traced back to them, but that is all about to change…

Juicy Campus is an online network that lets students (at campuses in the US) say whatever they want, anonymously. Hmm. Mix 1 part Facebook, 1 part Twitter feed and 3 parts diminished responsibility and I think we have a recipe for a disaster - or some serious cyber-bullying.
While JuicyCampus doesn’t actually allow search engines to index its content, there is already concern that the site could create a lot of issues. More concerning is the fact that news of the site has spread as fast as, well as fast as juicy gossip… as the site is frequently being pulled down due to traffic heavier than the servers can handle! Good thing too, because apparently the site had become such an addiction that its downtime made it all the more popular.

Personally, it just takes me back to the days of F*ckedCompany.

Should also mention BoredAt - same thing but for college people and those with real jobs